Excellent Slide Show on the Future of Technology

Mary Meeker

What do you think?  Do you agree?

Thanks Christine

Digital Billboard Tweets

Now that’s integrated marketing.  What do you think?

From Harvard Business School

To Groupon or Not to Groupon

based on the number of discussions we are having as well as the number of snipette submissions we are getting around Groupon and Groupon Super Bowl Ads, it looks like some marketers and marketing students are considering adding Groupon to the marketing mix.

What do you think?  DoYOU Groupon?

From Fast Company

How to Measure Ad Success in the Digital Age

Great article on how to understand marketing spend in TODAY’s marketing environment.

From the article “”It used to be that you’d watch the Super Bowl spots played on TV and in the news right after,” says Jill Beraud, chief marketing officer of PepsiCo, which monitors chatter on Facebook and Twitter to measure an ad’s success. “Now, the longevity of these Super Bowl spots is endless between YouTube and all the digital tools that are available.”"

Why spend $ if there is no return?  Measurement is key.  The tactics are new, so must the measurement tools.

What did you like?  Why?

Blog article from 1to 1 Media Blog

In Super Bowl XLV, Pepsi Gets Back in the Game

I have used the phrase “Fully Integrated Marketing” in class.  This article agrees and specifically comments on the need to integrate “social marketing” as well broadcast (TV) promotion.

From the article  ”Pepsi has discovered what successful marketers have already found to be true–integration is the key to an effective marketing plan. Integrating cross-channel marketing efforts provides multiple touchpoints for customers, making it possible to reach recipients at their preferred channel. That strategy also provides increased opportunities for customers to engage with brands and greater liklihood they will respond to an offer.”

What do you think?

From Biz Times Milwaukee

Groupon Article

From the article ” A study conducted by Utpal M. Dholakia, an associate professor of marketing at Jones Graduate School of Business, Rice University in Texas, sampled 150 businesses that ran and completed a Groupon promotion between June 2009 and August 2010. The study concluded that two-thirds of the respondents found the Groupon promotion to be profitable for their business, and the other 32 percent were not profitable.”

Do you use and like Groupon as a consumer?  What do you think?  Does it have a future?  From a marketing standpoint, the article tels us that preparation of the staff is a key.  It would seem, that like any marketing campaign, or any other tactic, it needs to strategized, planned, and well measured for effectiveness.  Above all, it should be integrated into a well though out marketing plan.

Thank you Katherine

http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

Check out this Data Visualization Tool.  Nice graphic and interesting information.

What do you think?  How much does the presentation of the data assist in its understanding, or, is it just pretty?

From 1:1 Media

Don Peppers Video

What do you think about this video?  Do you think that markers will be threatened?  Or, do you find this thrilling as he asks?

From  Manufacturing Business

A new browser from Marc Andreessen called “Rockmelt” which integrates social media.

An article New Browser discusses its introduction.

What do you think?  A winner?  Did we NEED another browser?

From HubSpot

This blog posting lists 27 “Lessons” for B2B Marketers.  B2BMarketing Lessons   I really like the recognition of the role of keyword driven content in a number of the items listed.  The focus on integrated marketing tactics across traditional, social, and online tactics is also interesting and important for B2B marketers to understand.

What do you like? Are there any tactics or lessons you would add?

Thanks Peter for the article suggestion

From Detroit News

FORD Product Idea Website Article

From the website “Ford Motor Co. is creating a “idea portal” on its Web site, to give consumers the opportunity to suggest new features, allow others to critique them and vote for which ones should be considered by Ford’s product development team.”

Seems like a great idea.

Article on FORD Site About Idea Gathering

What do you think?  Should they allow ALL comments to be seen by everyone?

From The Detroit News: http://www.detnews.com/article/20100413/AUTO01/4130330/1148/Ford-to-harvest-product-ideas-from-Web#ixzz0m9T8mjH4

Thank you Amita.

Video from Wall Street Journal Online

Google Execs Prosecuted in Italy

This (February 2010) video brings us some news, but it also points out how powerful social media can be and the concerns over privacy.

It also brings to light the power of governments (and their courts) along with differing opinions of “freedom of information”.

What do you think?  Should GOOGLE Execs be responsible?

From Corporate Report Wisconsin

Thanks Mary for sharing this article with me.

Atwitter over Social media

We have been discussing the use of social media in the marketing mix.   We had been looking for specific examples of success with including Twitter in the marketing mix and we find two in this article.

From the article “The Tweets drove recipients to a Web site where they could receive more information,“We scheduled 14 surgeries because of that Twitter cast.”

Here is one example of what appears to be a pretty good ROI on a social media investment.

What examples do you have?

From Corporate Reports Wisconsin

Atwitter in the NEW North

The survey of companies in the “New North” supports that Social media is on the rise in Wisconsin among businesses.

From the article “Of those who do use social media, they tend to use it to connect with/communicate with others in the community or their industry (39 percent), to connect with/ communicate with clients (31 percent) and to gather information or research specific topics (27 percent). Just 22 percent indicated they use social media to find or connect with potential new clients.”

The article also states that of the companies using social media 79% feel the networking has benefited their firms.

Is your organization using social media?  What are you using? Is it helping? How?

From Marketing Power (American Marketing Association)

Social Media Virtual Conference — February 25

Check it out.

From the Harvard Business School Blog…..

How will Augmented Reality affect Your Business

Check out the five “things”.  Personally, of these, the “nature of location” will have the most profound impact.

What do you think?

While checking out the CDC for social media (Thanks Chris) I noticed that there is a CDC Island in Second Life.

CDC Island

They are also on Facebook

The CDC seems to be adapting “all” of the newest technologies on the web.  Interesting.

Have you visited either?

Thanks Chris

The CDC is using Social Media to get the word out about what is happening related to H1N1 etc.

According to the CDC website, ” Help us spread the word and prevent novel H1N1 flu by sharing interactive tools with friends, co-workers and family members!”

Specific Website for H1N1 and Social Media

Seems like a great way to spread the word (I could not resist).  What do you think?

Thanks Hugh

JS Online published an article that declares that the UW Madison Chancellor – Biddy Martin Tweets she is also a Yankee (and Brewers fan) are those two things compatible?

The article talks about other university administrators that Tweet.  Chancellor Martin says that tweeting and following tweets is a way to keep up with what is going on.

I expect that as we experience more about Twitter and other similar technologies, we will develop lots of good uses for it rather than the waste of time some think it to be.

What do you think?

Thanks David.

From the article “The result of the collaboration between Twitter and Peek is a version of the device built exclusively for sending tweets.

Clad in “Twitter blue,” the TwitterPeek allows all the same functionality of a desktop Twitter client – reading tweets, sending tweets, replying, retweeting and direct messaging – only it gives users that access on the go.”

Dedicated Twitter Device

Will you be getting one?