From the Harvard Business School Blog…..
How will Augmented Reality affect Your Business
Check out the five “things”. Personally, of these, the “nature of location” will have the most profound impact.
What do you think?
According to an article in Strategy and Business there are over 6,000 IBMers in virtual worlds. According to the article, ” An estimated 300 million people worldwide have registered for participation in some form of this activity, according to Kzero, a virtual world marketing and development company. In 2008, according to trade group Virtual Worlds Management, venture capitalists and other investors bet nearly US$600 million on more than 60 software producers involved in the fledgling technology.” Wow. Just a fad?
Further, the article states, ” IBM estimates that, with an investment of roughly $80,000, it saved more than $250,000 in travel and venue costs for a recent corporate Academy of Technology event and enjoyed more than $150,000 in additional productivity gains, because these virtual participants were at their computers and able to dive back into work immediately at the conclusion of the meeting.” Wow, a payback too?
What do you think? Ready to go virtual for business?
An article in the online version of CLO (Chief Learning Officer) magazine suggests that Second Life be given a second look as a platform for training and development . The article “A Second Look at Second Life“ (This opens to an online magazine reader) tells us that there are now over 13 Million residents and that a recent survey says that 87 percent of the respondents see virtual worlds as “beneficial to education and training efforts”.
The article tells us that IBM has committed $10 Million to development in Second Life but also lists a number of other firms including Milwaukee’s Manpower (not mentioned in the article), BMW, NIKE, and DISNEY.
The article suggests that the virtual world is not limited by physics.
How can you see Second Life being used in training and development?
Thanks for Tad (EMBA) for this recommendation.
In the article “Designers Developing Virtual Reality Cocoon“ the authors talk about some usages for the 3D Virtual Reality technology. From the article “You’ve got display, sound and interaction all combined to create this fully immersed digital experience”. What can you think of for this technology? Can you create a Killer app?
The link has a series of photos that got my imagingation reved up. I am thinking of about a number of “edutainment” applications? Is there much differnece beween great educational experiences and entertainment expereinces? What would this technology do for education?
