Business Strategy, Marketing, Innovation, Technology, New Product Management



Posts Tagged ‘ Solar Power ’

Where does our (USA) electric energy come from?

Jul 31st, 2009 | By Gene A. Wright | Category: Breakout Topics, Feature, General, Innovation, Leadership, Strategy, Technology, Technology Strategy

I read with interest an article — Waxman-Markey Flunks Math  where we learn that most of our electricity comes from coal, hopefully clean coal, but more importantly, the amount of energy that comes from “green” sources, and how the “math” (logic) shows how difficult it will to be “green”.  BTW, the article points out that 1.1% comes from petroleum.  We are going to get real about the technology we put into solar, wind, water, and biomass as we move forward — based on these numbers.  When we get real about the technology investment, and strategy about technology development because our real lelectric energy needs are going to surpass our dreams of having green energy real quick.  From the article, “Well, what about electricity for the other 295 million of us? You can’t get there from here with Waxman-Markey. At best, solar, wind, batteries, geothermal and cellulosic ethanol combined will meet 20% of our needs by 2025.”

So, what should be our technology strategy, where should we be making our investments (or the behaviour modification penalties) for our future energy needs?  As we invest, or create public policy, we need to take into account REAL NEEDS.  What do you think?



MSOE’s Downtown Milwaukee Solar Power Project

Oct 9th, 2008 | By Gene A. Wright | Category: General, Innovation, New Product Management, Technology

Speaking of GREEN……

MSOE has a project I find interesting and environmentally satisfying.  It is a 29.54kW solar power array on the roof of its downtown student center.  You can find out how much power is being produced from the Sunny Portal.    You can also see the solar array in action (OK, so there is no real action) looking at the rooftop WebCam .  Regarding the action, my understanding is that you can catch some seagull action up there once in a while. 

Press Release regarding the project

JS Online Article on Project   From the article “The 144 solar panels sit on the roof of the school’s student union building and are visible to office workers in nearby downtown buildings. That’s by design, said Chris Damm, associate professor of mechanical engineering at MSOE.

“It’s a statement to show that MSOE is leading the way in terms of sustainability and engineering, to attract students who are interested in emerging energy technologies and sustainable engineering,” he said.

But the project is more than just a showcase for the university. It’s part of a training ground for students to engage in research in the growing fields of renewable energy and more efficient energy use.”

What do you think?   GREEN is Good?