Business Strategy, Marketing, Innovation, Technology, New Product Management



Posts Tagged ‘ Social Networks ’

Mary Meeker on Future of Technology

Feb 10th, 2011 | By Gene A. Wright | Category: Innovation, Technology, Technology Strategy

Excellent Slide Show on the Future of Technology

Mary Meeker

What do you think?  Do you agree?



Digital Billboards sharing Tweets

Feb 9th, 2011 | By Gene A. Wright | Category: Feature, Marketing, Online Marketing

Thanks Christine

Digital Billboard Tweets

Now that’s integrated marketing.  What do you think?



Fully Integrated Marketing — Pepsi

Feb 4th, 2011 | By Gene A. Wright | Category: Feature, Marketing, Online Marketing

Blog article from 1to 1 Media Blog

In Super Bowl XLV, Pepsi Gets Back in the Game

I have used the phrase “Fully Integrated Marketing” in class.  This article agrees and specifically comments on the need to integrate “social marketing” as well broadcast (TV) promotion.

From the article  ”Pepsi has discovered what successful marketers have already found to be true–integration is the key to an effective marketing plan. Integrating cross-channel marketing efforts provides multiple touchpoints for customers, making it possible to reach recipients at their preferred channel. That strategy also provides increased opportunities for customers to engage with brands and greater liklihood they will respond to an offer.”

What do you think?



Aurora Markets Surgeries with Twitter

Apr 11th, 2010 | By Gene A. Wright | Category: Breakout Topics, Feature, General, Information Technology, Innovation, Marketing, Online Marketing

From Corporate Report Wisconsin

Thanks Mary for sharing this article with me.

Atwitter over Social media

We have been discussing the use of social media in the marketing mix.   We had been looking for specific examples of success with including Twitter in the marketing mix and we find two in this article.

From the article “The Tweets drove recipients to a Web site where they could receive more information,“We scheduled 14 surgeries because of that Twitter cast.”

Here is one example of what appears to be a pretty good ROI on a social media investment.

What examples do you have?



Social Media in Wisconsin Companies

Apr 11th, 2010 | By Gene A. Wright | Category: Feature, Information Technology, Marketing, Online Marketing

From Corporate Reports Wisconsin

Atwitter in the NEW North

The survey of companies in the “New North” supports that Social media is on the rise in Wisconsin among businesses.

From the article “Of those who do use social media, they tend to use it to connect with/communicate with others in the community or their industry (39 percent), to connect with/ communicate with clients (31 percent) and to gather information or research specific topics (27 percent). Just 22 percent indicated they use social media to find or connect with potential new clients.”

The article also states that of the companies using social media 79% feel the networking has benefited their firms.

Is your organization using social media?  What are you using? Is it helping? How?



Social Networking for Small Business

Apr 2nd, 2010 | By Gene A. Wright | Category: Feature, Information Technology, Marketing, Online Marketing

From OPEN Small Business

10 Small Business Social Media Resources

The link above has comments and links to some really great (IMHO) ideas for small business’ use of Social Media.

As for adding Social Media to the marketing mix, fantastic!

What do you think?



CDC Uses Social Media to Spread the Word

Nov 8th, 2009 | By Gene A. Wright | Category: Breakout Topics, Feature, Information Technology, Innovation, Knowledge Management, Technology Strategy

Thanks Chris

The CDC is using Social Media to get the word out about what is happening related to H1N1 etc.

According to the CDC website, ” Help us spread the word and prevent novel H1N1 flu by sharing interactive tools with friends, co-workers and family members!”

Specific Website for H1N1 and Social Media

Seems like a great way to spread the word (I could not resist).  What do you think?



UW Chancellor Tweets!

Nov 8th, 2009 | By Gene A. Wright | Category: General, Information Technology, Innovation

Thanks Hugh

JS Online published an article that declares that the UW Madison Chancellor – Biddy Martin Tweets she is also a Yankee (and Brewers fan) are those two things compatible?

The article talks about other university administrators that Tweet.  Chancellor Martin says that tweeting and following tweets is a way to keep up with what is going on.

I expect that as we experience more about Twitter and other similar technologies, we will develop lots of good uses for it rather than the waste of time some think it to be.

What do you think?



Facebook Content can be bad for your Career

Sep 18th, 2009 | By Gene A. Wright | Category: Breakout Topics, Feature, General, Information Technology

A slideshow on the Baseline website entitled “Facebook Sinks Job Applicants” mpoints out that we need to be careful about what we are “publishing”.  From the posting ” According to research conducted by CareerBuilder, social networking poses a serious threat to job seekers who have posted inappropriate information about themselves. With so many IT workers taking advantage of sites such as Facebook, LinkedIn and Twitter these days, tech geeks need to keep future interviewers in mind before bragging about their beer pong champion status or posting crazy pictures.”

What do you think?




Fortune Article — “How Facebook is Taking Over Our Lives”

Aug 26th, 2009 | By Gene A. Wright | Category: Breakout Topics, Feature, Information Technology, Innovation, Knowledge Management, Strategy, Technology, Technology Strategy

An article in FORTUNE Magazine entitled “How Facebook is Taking Over our Lives”  discusses the profound impact that Facebook is having on all of our lives.  As a technology, it is fascinating.   The online article has some great data that presents some amazing facts about the growth of Facebook users, daily users, time of use per day etc..   As a technology, it took only 5 years for it to reach 150 million users.  The telephone took 89 years, TV took 38 years.   Usefulness aside, it is a huge phenomenon.  Microsoft has taken a stake in Facebook, has been collaborating on some projects while competing in some respects. Why?

What do you think about Facebook?

Where will it go?

What is the role of Facebook in the “corporate world”?



Foreverism

Jul 17th, 2009 | By Gene A. Wright | Category: Feature, General, Information Technology, Innovation, Knowledge Management, Marketing, Technology, Technology Strategy

Thanks again Drox.

Foreverism

Check out this briefing.  It describes “foreverism” and why you may want to think about what you put online.

What do you think?



Future of Knowledge Management

May 3rd, 2009 | By Gene A. Wright | Category: Breakout Topics, Feature, General, Information Technology, Innovation, Knowledge Management, Leadership

An article appeared in Chief Learning Office Online Magazine with the title “The Future of Knowledge Management“  (Note this link takes you to an online magazine reader)

The article stresses human interaction and relationships.  It offers four steps 1. Understand who the Knowledge Sources are  2. Measuring Where and How the Knowledge Flows 3. Getting Knowledge to Flow more Rapidly and freely 4. Reinforcing Knowledge and Supportive Relationships. 

As you may recall, this has been the thrust of my paper on Knowledge Management esopecially with an emphasis on expertise location. 

The article brings intp play “social networking” and by association, Web 2.0 Technologies.  It also suggests that we must have a “collaborative knowledge sharing platform”.

What do you think about this article?   What are the Lessons to be Learned?



Social Networks and Business Productivity

Nov 5th, 2008 | By Gene A. Wright | Category: Breakout Topics, General, Information Technology, Innovation, Knowledge Management, Leadership, Technology Strategy

This 5 minute video on eWeek discusses the research going on at MIT related to Social Networks and Productivity.     Social Networks Video   He also discusses the relationship between implementation of SAP and the timing of business improvement.

From the site “Social networks in business are relatively new, but already some of those businesses are finding ways to get a return on social networking, by enabling a better understanding how information flows in a business, and analyzing patters of communication and how they correlate to business productivity. Eric Brynjolfsson, Schussel Professor at the MIT Sloan School of Management and Director of the MIT Center for Digital Business, discusses this with eWeek’s Eric Lundquist at the recent 2008 MIT Sloan CIO Symposium in Cambridge, Mass.”