Thanks Christine

Digital Billboard Tweets

Now that’s integrated marketing.  What do you think?

Blog article from 1to 1 Media Blog

In Super Bowl XLV, Pepsi Gets Back in the Game

I have used the phrase “Fully Integrated Marketing” in class.  This article agrees and specifically comments on the need to integrate “social marketing” as well broadcast (TV) promotion.

From the article  ”Pepsi has discovered what successful marketers have already found to be true–integration is the key to an effective marketing plan. Integrating cross-channel marketing efforts provides multiple touchpoints for customers, making it possible to reach recipients at their preferred channel. That strategy also provides increased opportunities for customers to engage with brands and greater liklihood they will respond to an offer.”

What do you think?

Thanks Tyler

The “ultimate social networking device” ?

Check out the article and tell us, do you think this will meet the expectation of being the ultimate social networking device?  Will it beat the iPad?  Do you need an iPad and a Streak 7?

Android Tablet

What say you?

From Biz Times Milwaukee

Groupon Article

From the article ” A study conducted by Utpal M. Dholakia, an associate professor of marketing at Jones Graduate School of Business, Rice University in Texas, sampled 150 businesses that ran and completed a Groupon promotion between June 2009 and August 2010. The study concluded that two-thirds of the respondents found the Groupon promotion to be profitable for their business, and the other 32 percent were not profitable.”

Do you use and like Groupon as a consumer?  What do you think?  Does it have a future?  From a marketing standpoint, the article tels us that preparation of the staff is a key.  It would seem, that like any marketing campaign, or any other tactic, it needs to strategized, planned, and well measured for effectiveness.  Above all, it should be integrated into a well though out marketing plan.

Thank you Katherine

http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

Check out this Data Visualization Tool.  Nice graphic and interesting information.

What do you think?  How much does the presentation of the data assist in its understanding, or, is it just pretty?

Thanks for the referral Mary.

Tablet Tidal Wave

This blog posting has some great ideas about the coming wave of digital books and e publishing.   The blog publishes a 2011 “to do” list.

What’s on your list?

Thank you Julian for bringing these videos up as class snipettes.

The following three links are videos (scripted and stagged) as entertaining “commercials” for a Sony phone.  Note the “target markets”, or are they?   What are they trying to get across?  Are these commercials “offensive” to prospective customers?

What do you think?

http://www.youtube.com/watch?v=VdlaQTS76VU&feature=channel

http://www.youtube.com/watch?v=reEOSt9Qhgo&NR=1

http://www.youtube.com/watch?v=p2AP3VMAkpA&NR=1

Thank you Jason

From: The New York Times

With our choices for entertainment and “content consumption” being ever wider, and the traditional venues for advertising becoming increasingly less effective, advertisers are looking for more places to place TARGETED ads.

Product Placement in Music Videos

Are you seeing more of this?  Are you tolerant of this?  Do you expect this?   Will you pay more for no ads?

From HubSpot

This blog posting lists 27 “Lessons” for B2B Marketers.  B2BMarketing Lessons   I really like the recognition of the role of keyword driven content in a number of the items listed.  The focus on integrated marketing tactics across traditional, social, and online tactics is also interesting and important for B2B marketers to understand.

What do you like? Are there any tactics or lessons you would add?

Thanks Peter for the article suggestion

From Detroit News

FORD Product Idea Website Article

From the website “Ford Motor Co. is creating a “idea portal” on its Web site, to give consumers the opportunity to suggest new features, allow others to critique them and vote for which ones should be considered by Ford’s product development team.”

Seems like a great idea.

Article on FORD Site About Idea Gathering

What do you think?  Should they allow ALL comments to be seen by everyone?

From The Detroit News: http://www.detnews.com/article/20100413/AUTO01/4130330/1148/Ford-to-harvest-product-ideas-from-Web#ixzz0m9T8mjH4

From Corporate Report Wisconsin

Thanks Mary for sharing this article with me.

Atwitter over Social media

We have been discussing the use of social media in the marketing mix.   We had been looking for specific examples of success with including Twitter in the marketing mix and we find two in this article.

From the article “The Tweets drove recipients to a Web site where they could receive more information,“We scheduled 14 surgeries because of that Twitter cast.”

Here is one example of what appears to be a pretty good ROI on a social media investment.

What examples do you have?

From Corporate Reports Wisconsin

Atwitter in the NEW North

The survey of companies in the “New North” supports that Social media is on the rise in Wisconsin among businesses.

From the article “Of those who do use social media, they tend to use it to connect with/communicate with others in the community or their industry (39 percent), to connect with/ communicate with clients (31 percent) and to gather information or research specific topics (27 percent). Just 22 percent indicated they use social media to find or connect with potential new clients.”

The article also states that of the companies using social media 79% feel the networking has benefited their firms.

Is your organization using social media?  What are you using? Is it helping? How?

From Marketing Power (American Marketing Association)

Social Media Virtual Conference — February 25

Check it out.

From BtoB Magazine Online

Twitter Tools for Teams reports that  “Today, it would be rare to find a marketer that not only is managing a single Twitter feed—either for themselves or a companywide feed—but more than likely juggling a slew of them across different departments or, in the case of marketing agencies, across a cross- section of clients.”

It seems that TWITTER is becoming a TOOL that must be considered in everyone’s marketing mix.

The article reports that tools are emerging to manage multiple Twitter Feeds.  Do you have your first one yet?

From Baseline Magazine

Facebook Activities Cost Jobs — Slideshow

The slideshow stands on its own.

What do you think?

From Fast Company

Google Unveils Real Time Search

From the article……

“But it’s clear that Google’s execs have tapped Twitter as the real winner in real-time status, despite Facebooks half-billion userbase, as these two were presented right at the end. You might think that’s about as real-time as you can get, but the team noted they won’t stop until the speed of light around the world is the only barrier to getting real time search data.”

Look out BING!

Are they now up-to-date?  What next?

Article from Harvard Blog — Conversation Starter

Ten Tips for Getting your CEO on Twitter

From the posting……

“A tweeting CEO is a terrific asset. It puts a human face (and voice) to the company’s leadership and it demonstrates the executive team’s commitment to customers. And unlike blogging, tweeting imposes relatively light demands on a CEO’s precious time.”

Do you think it is a good idea……. to have your CEO on Twitter?  Do you think these tips are helpful?

Thanks Chris

The CDC is using Social Media to get the word out about what is happening related to H1N1 etc.

According to the CDC website, ” Help us spread the word and prevent novel H1N1 flu by sharing interactive tools with friends, co-workers and family members!”

Specific Website for H1N1 and Social Media

Seems like a great way to spread the word (I could not resist).  What do you think?

Thanks Hugh

JS Online published an article that declares that the UW Madison Chancellor – Biddy Martin Tweets she is also a Yankee (and Brewers fan) are those two things compatible?

The article talks about other university administrators that Tweet.  Chancellor Martin says that tweeting and following tweets is a way to keep up with what is going on.

I expect that as we experience more about Twitter and other similar technologies, we will develop lots of good uses for it rather than the waste of time some think it to be.

What do you think?

Thank you Sarah for your suggestion of this webpage.

Social technologies have been discussed in a number of classes from a technology standpoint as well as marketing and management perspectives etc.  Forrester Research has published a tool that helps describe the potential audience in terms of (Social Technographics).  The page has an interactive tool where you add Age, Country, and Gender of the audience and it characterize the audience.  A presentation is available to describe the levels of social interaction (my words).    Presentation LINK

So, what do you think?  What are you?