From Wordtracker
This article gives some great tactics for link building. It is, of course a promotion for services and products, however there is some wonderful information in the article on how to run an effective link building campaign, 62 steps in fact.
62 steps to the definitive link building campaign
What do you think?
From WordTracker
Lots of great tips and ideas including some videos.
Here is one: ”#56) SEO is becoming more popular and will eventually overtake PPC and become the primary method of online marketing.”
Rand Fishkin
Who else has a favorite?
From WordTracker
The LongTail of Keyword Research –Single Keywords are for Losers
this article gives some excellent insight into Single Word Keywords. Time is precious, so is money. The evidence is in, keyword phrases in the “Long Tail” is the way to go.
Fromn the article “How do you make a profit from keywords that bring just one visit a month? Easy, you target lots of them at once – you target groups of keywords (keyword niches). Here’s how…
Let’s start simply with one page. Your SEO might focus on one or two keywords but you’re really targeting those keywords and their long tails. And the more relevant and related words on your page, the more of that tail you can get results for.”
READ the Bullet points in this article after the subsection called “How to make a profit in the Long Tail”
What did you think? Do you agree?
From Marketing Power (American Marketing Association)
Social Media Virtual Conference — February 25
Check it out.
From JS Online
Cyber Hijacking Habush, Habush, and Rotier vs. Cannon and Dunphy
We have talked about this in class and it was a topic of conversation at Thanksgiving this year (complete with demos and source code reviews).
The practice is quite common and now is being challenged. Stay tuned. Right to Privacy laws? Copyrights? Interesting.
What do you think? Should you be able to buy your “competitor’s keywords” company name)?
Thanks Hugh.
From CNN
From the article…..
“On Monday, Google announced the ability to perform an Internet search by submitting a photograph.
The experimental search-by-sight feature, called Google Goggles, has a database of billions of images that informs its analysis of what’s been uploaded, said Vic Gundotra, Google’s vice president of engineering. It can recognize books, album covers, artwork, landmarks, places, logos, and more.”
It does not do facial recognition.
What do you think? Cool eh?
From Fast Company ……
Google says that many e-commerce sites have not been optimized for search engines. With each shopper spending only 8 seconds (stay or shop decision) Google feels that some help is needed. Introducing GOOGLE Commerce Search.
An article in BusinessWeek called “Twitter Makes a Racket. But Revenues?” The article suggets that perhaps something more than advertising is in play and partnerships may be the future “To date, Twitter’s plans remain obscured behind a sort of Silicon Valley Mona Lisa smile. The company is playing well with others while divulging next to nothing about its intentions. It’s allowing outside parties to create Web sites that manipulate and repackage its streams of tweets. One is CoTweet, a company whose platform organizes multiple Twitter exchanges with customers so they may be more easily tracked”.
The article suggests that search may in its future “The more ambitious play has to do with Twitter’s search engine, which it acquired last summer and which does an admirable job of capturing what is happening on the site on a moment-to-moment basis. Google can’t do this. Twitter’s recent talks with Google—and other big online players—centered around potential search partnerships, says someone familiar with the discussions. Combining Twitter’s search engine with one of users’ most common activities—sharing favored links—makes for something that has long been fantasized about: a real-time, human-powered search-cum-recommendation engine for content.”
What do you think? How will Twitter monetize its success?
As important as search engines are to a firm’s brand building and promotion efforts, very few “industrial companies” really go beyond a “brochure-ware” website to smart “long tail tactics” such as this. An example of a somewhat small firm getting it right is Enercon Industries they have just started a blog on Plasma Treating that provides some excellent technical information as well as “link juice” for the corporate site. It also allows readers to have a “conversation” with an expert, which I am sure will give them some interesting sales leads.
What do you think of these efforts? How can this tactic be used in New Product Management?
