Business Strategy, Marketing, Innovation, Technology, New Product Management



Posts Tagged ‘ Online Marketing ’

$100K worth of Branding Advice

Feb 17th, 2011 | By Gene A. Wright | Category: Brand, Marketing, Online Marketing

From Fast Company

A wonderful, brief, and straight forward article on three words  (steps?) to Branding

$100K Free Branding Advice

What do you think?  Can it be this “simple”?  Maybe, but is that easy?



Important SEO Factors

Feb 13th, 2011 | By Gene A. Wright | Category: Marketing, Online Marketing

Thank you Tyler

The article linked below has some excellent, to-the-point SEO recommendations every marketer should know.

SEO Factors

What were your “ah has”?



Digital Billboards sharing Tweets

Feb 9th, 2011 | By Gene A. Wright | Category: Feature, Marketing, Online Marketing

Thanks Christine

Digital Billboard Tweets

Now that’s integrated marketing.  What do you think?



Groupon — Great Marketing Tool?

Feb 7th, 2011 | By Gene A. Wright | Category: Feature, Innovation, Marketing, Online Marketing, Technology

From Harvard Business School

To Groupon or Not to Groupon

based on the number of discussions we are having as well as the number of snipette submissions we are getting around Groupon and Groupon Super Bowl Ads, it looks like some marketers and marketing students are considering adding Groupon to the marketing mix.

What do you think?  DoYOU Groupon?



Fully Integrated Marketing — Pepsi

Feb 4th, 2011 | By Gene A. Wright | Category: Feature, Marketing, Online Marketing

Blog article from 1to 1 Media Blog

In Super Bowl XLV, Pepsi Gets Back in the Game

I have used the phrase “Fully Integrated Marketing” in class.  This article agrees and specifically comments on the need to integrate “social marketing” as well broadcast (TV) promotion.

From the article  ”Pepsi has discovered what successful marketers have already found to be true–integration is the key to an effective marketing plan. Integrating cross-channel marketing efforts provides multiple touchpoints for customers, making it possible to reach recipients at their preferred channel. That strategy also provides increased opportunities for customers to engage with brands and greater liklihood they will respond to an offer.”

What do you think?



Groupon — Right for your business?

Dec 22nd, 2010 | By Gene A. Wright | Category: Feature, General, Marketing, Online Marketing

From Biz Times Milwaukee

Groupon Article

From the article ” A study conducted by Utpal M. Dholakia, an associate professor of marketing at Jones Graduate School of Business, Rice University in Texas, sampled 150 businesses that ran and completed a Groupon promotion between June 2009 and August 2010. The study concluded that two-thirds of the respondents found the Groupon promotion to be profitable for their business, and the other 32 percent were not profitable.”

Do you use and like Groupon as a consumer?  What do you think?  Does it have a future?  From a marketing standpoint, the article tels us that preparation of the staff is a key.  It would seem, that like any marketing campaign, or any other tactic, it needs to strategized, planned, and well measured for effectiveness.  Above all, it should be integrated into a well though out marketing plan.



3D Projection Mapping – Video

Dec 3rd, 2010 | By Gene A. Wright | Category: Feature, Marketing, Online Marketing, Technology

Thank you Christine

Cool Technology used for a “marketing event”.  Opening of a new store.

H&M 3D Projection Mapping

From the site “H&M launched a new flagship store in Amsterdam, and to mark the special occasion, along with an aim to build some serious hype, it opened the store over three nights of projection mapping events. Check out the video of one of the events above.”

What do you think?



“Customer” Interview Commercials for New Products

Nov 24th, 2010 | By Gene A. Wright | Category: Marketing, Online Marketing

Thank you Julian for bringing these videos up as class snipettes.

The following three links are videos (scripted and stagged) as entertaining “commercials” for a Sony phone.  Note the “target markets”, or are they?   What are they trying to get across?  Are these commercials “offensive” to prospective customers?

What do you think?

http://www.youtube.com/watch?v=VdlaQTS76VU&feature=channel

http://www.youtube.com/watch?v=reEOSt9Qhgo&NR=1

http://www.youtube.com/watch?v=p2AP3VMAkpA&NR=1



What website uses the most bandwidth?

Nov 9th, 2010 | By Gene A. Wright | Category: General, Information Technology, Innovation, Marketing, Online Marketing, Technology Strategy

Reported on ZD Net

Who has the honor of using more bandwidth than other kind of website?   ARTICLE

You are going to read the article.  However, were you surprised?  What does this tell us about the future of the web and our lifestyles?



New “Social” Browser — Rockmelt

Nov 9th, 2010 | By Gene A. Wright | Category: Breakout Topics, Feature, Information Technology, Innovation, Marketing, Online Marketing, Technology

From  Manufacturing Business

A new browser from Marc Andreessen called “Rockmelt” which integrates social media.

An article New Browser discusses its introduction.

What do you think?  A winner?  Did we NEED another browser?



CIOs and Websites

Oct 30th, 2010 | By Gene A. Wright | Category: Feature, General, Information Technology, Leadership, Technology, Technology Strategy

From Baseline Briefing

CIO + Marketing

I found a real message in this article.  Often, CIOs do not “get” websites.  However, CIOs plus marketing professionals (and other line of business managers) will add significant business value.  Alone, either management professional may not.  I believe that the same is true for all “information technology”  used for business.  We NEED to have line of business managers and subject matter experts working WITH technical (IT) professionals to yield strategic business value.   One of the key outputs of the collaboration of CIO  and CMO will be an “enterprise architecture” that works for the entire firm or organization.

From the article “Businesses need CIOs to lead—with marketing—and devise mature 21st century information management strategies and tactics to support the corporate Web presence so it will send the right message but also be technically sound. These Web solutions involve library services, information and application architecture, metadata management, Web records retention, Web content management systems, portal software, search engine implementation and optimization, and more.

Without the expertise of the CIO’s office, marketing teams frequently take a superficial approach to application development, understanding only the service results, but not the underlying architectural concerns. In many instances, we’ve seen application waste—multiple Web content management systems and unnecessarily redundant e-commerce applications.”

What do you think?



10 Ways to Ruin a Website – Slideshow

Oct 30th, 2010 | By Gene A. Wright | Category: Information Technology, Marketing, Online Marketing, Technology

From Baseline Briefing

10 Ways to Ruin a Website Slideshow

This is a very basic set of “”rules” about how to make a website ineffective.   Sometimes we try way too hard to make our website interesting or exciting.  It is all about the CONTENT — provided — we do not distract our visitors or make it difficult to consume our content.

What do you think?



Most Addictive Sounds — Branded and Not

Sep 28th, 2010 | By Gene A. Wright | Category: Feature, General, Marketing

From Fast Company

10 Most Addictive Sounds

In the field of neuromarketing, we learn about what marketers can learn from the field of neuro -science.

From the article ” sound is immensely powerful. And yet 83% of all the advertising communication we’re exposed to daily (bearing in mind that we will see two million TV commercials in a single lifetime) focuses, almost exclusively, on the sense of sight. That leaves just 17% for the remaining four senses. Think about how much we rely on sound. It confirms a connection when dialing or texting on cell phones and alerts us to emergencies. When the sound was removed from slot machines in Las Vegas, revenue fell by 24%. Experiments undertaken in restaurants show that when slow music (slower than the rhythm of a heartbeat) is played, we eat slower–and we eat more!”.

Did you find any surprises?



Product Placement in Music Videos

Aug 4th, 2010 | By Gene A. Wright | Category: Brand, Marketing, Online Marketing, Technology Strategy

Thank you Jason

From: The New York Times

With our choices for entertainment and “content consumption” being ever wider, and the traditional venues for advertising becoming increasingly less effective, advertisers are looking for more places to place TARGETED ads.

Product Placement in Music Videos

Are you seeing more of this?  Are you tolerant of this?  Do you expect this?   Will you pay more for no ads?



Fortune Google 24/7 Blog

Jul 15th, 2010 | By Gene A. Wright | Category: Breakout Topics, Feature, General, Information Technology, Innovation, Technology Strategy

From Fortune Magazine

Fortune GOOGLE 24/7

This blog looks like a great way to keep up with all things GOOGLE from a business and technology standpoint.  I will be checking it often.

What do you think?  Any other sources so dedicated besides GOOGLE itself?



B2B Marketing Lessons

May 18th, 2010 | By Gene A. Wright | Category: Feature, Marketing, Online Marketing

From HubSpot

This blog posting lists 27 “Lessons” for B2B Marketers.  B2BMarketing Lessons   I really like the recognition of the role of keyword driven content in a number of the items listed.  The focus on integrated marketing tactics across traditional, social, and online tactics is also interesting and important for B2B marketers to understand.

What do you like? Are there any tactics or lessons you would add?



Better Email Marketing, Better Subject Lines

Apr 22nd, 2010 | By Gene A. Wright | Category: Breakout Topics, Feature, Marketing, Online Marketing

From Constant Contact

Better Email Subject Lines

I found this brief article with 6 direct points on how to write a better email campaign communication.  When creating your marketing tactics, you need to understand your customer or prospect to get their attention.  Once you have it, do not forget to have a well integrated, measureable  campaign with clear objectives and a great, valuble “call to action” included in the communication.

What do you think?



Email Marketing Optimization

Apr 19th, 2010 | By Gene A. Wright | Category: Feature, General, Marketing, Online Marketing

From Hub Spot

Email Marketing Optimization

One of the tactics in an integrated marketing tactical plan is email marketing linked to a well designed landing page.   The article linked here has some great tips to consider when using email in your tactical marketing  mix.

From the article  “Like any good analytical marketer, you’re always testing, measuring, and improving your marketing campaigns. So you reach your email marketing program – what’s first? The copy? The image? The call to action? Actually, none of that. The first step in email marketing optimization is: your landing page.”



Link Building Campaign from Wordtracker

Apr 11th, 2010 | By Gene A. Wright | Category: Marketing, Online Marketing

From   Wordtracker

This article gives some great tactics for link building.  It is, of course a promotion for services and products, however there is some wonderful information in the article on how to run an effective link building campaign, 62 steps in fact.

62 steps to the definitive link building campaign

What do you think?



Aurora Markets Surgeries with Twitter

Apr 11th, 2010 | By Gene A. Wright | Category: Breakout Topics, Feature, General, Information Technology, Innovation, Marketing, Online Marketing

From Corporate Report Wisconsin

Thanks Mary for sharing this article with me.

Atwitter over Social media

We have been discussing the use of social media in the marketing mix.   We had been looking for specific examples of success with including Twitter in the marketing mix and we find two in this article.

From the article “The Tweets drove recipients to a Web site where they could receive more information,“We scheduled 14 surgeries because of that Twitter cast.”

Here is one example of what appears to be a pretty good ROI on a social media investment.

What examples do you have?