From Fast Company
A wonderful, brief, and straight forward article on three words (steps?) to Branding
What do you think? Can it be this “simple”? Maybe, but is that easy?
Thank you Tyler
The article linked below has some excellent, to-the-point SEO recommendations every marketer should know.
What were your “ah has”?
From Harvard Business School
based on the number of discussions we are having as well as the number of snipette submissions we are getting around Groupon and Groupon Super Bowl Ads, it looks like some marketers and marketing students are considering adding Groupon to the marketing mix.
What do you think? DoYOU Groupon?
Blog article from 1to 1 Media Blog
I have used the phrase “Fully Integrated Marketing” in class. This article agrees and specifically comments on the need to integrate “social marketing” as well broadcast (TV) promotion.
From the article ”Pepsi has discovered what successful marketers have already found to be true–integration is the key to an effective marketing plan. Integrating cross-channel marketing efforts provides multiple touchpoints for customers, making it possible to reach recipients at their preferred channel. That strategy also provides increased opportunities for customers to engage with brands and greater liklihood they will respond to an offer.”
What do you think?
From Biz Times Milwaukee
From the article ” A study conducted by Utpal M. Dholakia, an associate professor of marketing at Jones Graduate School of Business, Rice University in Texas, sampled 150 businesses that ran and completed a Groupon promotion between June 2009 and August 2010. The study concluded that two-thirds of the respondents found the Groupon promotion to be profitable for their business, and the other 32 percent were not profitable.”
Do you use and like Groupon as a consumer? What do you think? Does it have a future? From a marketing standpoint, the article tels us that preparation of the staff is a key. It would seem, that like any marketing campaign, or any other tactic, it needs to strategized, planned, and well measured for effectiveness. Above all, it should be integrated into a well though out marketing plan.
Thank you Christine
Cool Technology used for a “marketing event”. Opening of a new store.
From the site “H&M launched a new flagship store in Amsterdam, and to mark the special occasion, along with an aim to build some serious hype, it opened the store over three nights of projection mapping events. Check out the video of one of the events above.”
What do you think?
Thank you Julian for bringing these videos up as class snipettes.
The following three links are videos (scripted and stagged) as entertaining “commercials” for a Sony phone. Note the “target markets”, or are they? What are they trying to get across? Are these commercials “offensive” to prospective customers?
What do you think?
http://www.youtube.com/watch?v=VdlaQTS76VU&feature=channel
Reported on ZD Net
Who has the honor of using more bandwidth than other kind of website? ARTICLE
You are going to read the article. However, were you surprised? What does this tell us about the future of the web and our lifestyles?
From Manufacturing Business
A new browser from Marc Andreessen called “Rockmelt” which integrates social media.
An article New Browser discusses its introduction.
What do you think? A winner? Did we NEED another browser?
From Baseline Briefing
I found a real message in this article. Often, CIOs do not “get” websites. However, CIOs plus marketing professionals (and other line of business managers) will add significant business value. Alone, either management professional may not. I believe that the same is true for all “information technology” used for business. We NEED to have line of business managers and subject matter experts working WITH technical (IT) professionals to yield strategic business value. One of the key outputs of the collaboration of CIO and CMO will be an “enterprise architecture” that works for the entire firm or organization.
From the article “Businesses need CIOs to lead—with marketing—and devise mature 21st century information management strategies and tactics to support the corporate Web presence so it will send the right message but also be technically sound. These Web solutions involve library services, information and application architecture, metadata management, Web records retention, Web content management systems, portal software, search engine implementation and optimization, and more.
Without the expertise of the CIO’s office, marketing teams frequently take a superficial approach to application development, understanding only the service results, but not the underlying architectural concerns. In many instances, we’ve seen application waste—multiple Web content management systems and unnecessarily redundant e-commerce applications.”
What do you think?
From Baseline Briefing
10 Ways to Ruin a Website Slideshow
This is a very basic set of “”rules” about how to make a website ineffective. Sometimes we try way too hard to make our website interesting or exciting. It is all about the CONTENT — provided — we do not distract our visitors or make it difficult to consume our content.
What do you think?
From Fast Company
In the field of neuromarketing, we learn about what marketers can learn from the field of neuro -science.
From the article ” sound is immensely powerful. And yet 83% of all the advertising communication we’re exposed to daily (bearing in mind that we will see two million TV commercials in a single lifetime) focuses, almost exclusively, on the sense of sight. That leaves just 17% for the remaining four senses. Think about how much we rely on sound. It confirms a connection when dialing or texting on cell phones and alerts us to emergencies. When the sound was removed from slot machines in Las Vegas, revenue fell by 24%. Experiments undertaken in restaurants show that when slow music (slower than the rhythm of a heartbeat) is played, we eat slower–and we eat more!”.
Did you find any surprises?
Thank you Jason
From: The New York Times
With our choices for entertainment and “content consumption” being ever wider, and the traditional venues for advertising becoming increasingly less effective, advertisers are looking for more places to place TARGETED ads.
Product Placement in Music Videos
Are you seeing more of this? Are you tolerant of this? Do you expect this? Will you pay more for no ads?
From Fortune Magazine
This blog looks like a great way to keep up with all things GOOGLE from a business and technology standpoint. I will be checking it often.
What do you think? Any other sources so dedicated besides GOOGLE itself?
From HubSpot
This blog posting lists 27 “Lessons” for B2B Marketers. B2BMarketing Lessons I really like the recognition of the role of keyword driven content in a number of the items listed. The focus on integrated marketing tactics across traditional, social, and online tactics is also interesting and important for B2B marketers to understand.
What do you like? Are there any tactics or lessons you would add?
From Constant Contact
I found this brief article with 6 direct points on how to write a better email campaign communication. When creating your marketing tactics, you need to understand your customer or prospect to get their attention. Once you have it, do not forget to have a well integrated, measureable campaign with clear objectives and a great, valuble “call to action” included in the communication.
What do you think?
From Hub Spot
One of the tactics in an integrated marketing tactical plan is email marketing linked to a well designed landing page. The article linked here has some great tips to consider when using email in your tactical marketing mix.
From the article “Like any good analytical marketer, you’re always testing, measuring, and improving your marketing campaigns. So you reach your email marketing program – what’s first? The copy? The image? The call to action? Actually, none of that. The first step in email marketing optimization is: your landing page.”
The article goes on with four steps to consider.
What do you think? Helpful?
From Wordtracker
This article gives some great tactics for link building. It is, of course a promotion for services and products, however there is some wonderful information in the article on how to run an effective link building campaign, 62 steps in fact.
62 steps to the definitive link building campaign
What do you think?
From Corporate Report Wisconsin
Thanks Mary for sharing this article with me.
We have been discussing the use of social media in the marketing mix. We had been looking for specific examples of success with including Twitter in the marketing mix and we find two in this article.
From the article “The Tweets drove recipients to a Web site where they could receive more information,“We scheduled 14 surgeries because of that Twitter cast.”
Here is one example of what appears to be a pretty good ROI on a social media investment.
What examples do you have?
