Posts Tagged ‘
NPD ’
Feb 28th, 2011 |
By Gene A. Wright |
Category: Brand, Feature, Marketing, New Product Management
From Harvard Business School Working Knowledge : Professor Clayton Christensen
This blog post hits on so many high points of marketing and new product development, I do not know where to begin. Check out the ideas of “hiring a milkshake” and the market research that was done to determine the drivers for purchase (no pun intended). Be sure to check out the video embedded into the text.
Milkshake Marketing
Also check out the comments about the Greatest Tool ever, the Milwaukee Sawzall “Milwaukee Electric Tool Corp. has cornered the market on reciprocating saws with its trademarked Sawzall, which does the job of helping consumers safely saw through pretty much anything. Its Hole-Hawg drills, which make big holes between studs and joists, are also quite popular. The company’s other tools, which rely on the Milwaukee brand, are not nearly as celebrated.
“The word ‘Milwaukee’ doesn’t give you any market whatsoever,” Christensen says.”
Tags: Marketing, New Product, New Product Development, New Product Management, New Products Management, NPD
Posted in Brand, Feature, Marketing, New Product Management |
7 comments
Feb 20th, 2011 |
By Gene A. Wright |
Category: Feature, General, New Product Management
Suggested by Luke
Oregon Manifest Article and embedded videos.
From Luke “Design competition/collaboration of leading design firms like IDEO with bespoke/custom bicycle shops. Very interesting to see the different approaches”
What do you think?
Tags: New Products Management, NPD
Posted in Feature, General, New Product Management |
1 Comment »
Feb 20th, 2011 |
By Gene A. Wright |
Category: General
Thanks Lane.
Smartphone Ultrasound
Product development can use the smartphone as a development platform and delivery mechanism. Notice how the product includes a peripheral and software. Now, what about the online service. Humm, NPD is changing. No?
New Product Development strategy — using the phone as a platform, creating new business models, adding value through ongoing software development. Should we build “analog” products that do not have associated services? Ever?
Tags: cloud computing, Information Technology, Innovation, New Product, New Products Management, NPD, Technology Strategy
Posted in General |
8 comments
Feb 15th, 2011 |
By Gene A. Wright |
Category: Brand, Breakout Topics, Feature, Innovation, Leadership, Marketing, New Product Management, Technology Strategy
From Fast Company
An interesting read User-Lead Innovation Can’t Create Breakthroughs
It could be “harmful” to listen to users. Apple and Ikea agree. From our class, we could also say Toyota agrees.
From the article ” The user is king. It’s a phrase that’s repeated over and over again as a mantra: Companies must become user-centric. But there’s a problem: It doesn’t work. Here’s the truth: Great brands lead users, not the other way around.”
What do you think?
Tags: Apple, Innovation Managment, New Product Development, New Product Management, NPD, Strategic Technology Management, Technology Strategy
Posted in Brand, Breakout Topics, Feature, Innovation, Leadership, Marketing, New Product Management, Technology Strategy |
6 comments
Feb 13th, 2011 |
By Gene A. Wright |
Category: Feature, General, Innovation, New Product Management
Thank you Luke for the recommendation
Kick Ass Prosthetics
Now this is wonderful customer driven design. Great engineering, innovative design and wonderful products.
Check out the video at the end of the article about how and why this has been designed and developed.
What do you think?
Tags: Innovation, New Product Development, NPD, Product Development
Posted in Feature, General, Innovation, New Product Management |
8 comments
Feb 2nd, 2011 |
By Gene A. Wright |
Category: Feature, General, Innovation, Technology, Technology Strategy, iPad Applications
Article from Fast Company
3D Multi-Touch Everywhere
Have you seen people getting frustrated trying to use “Apple touchscreen gestures” on devices other than an iphone or a ipad? Apple would like to “own” the 3D Multi-Touch. The article talks about using it in sports equipment for user feedback as well as TV remotes.
Have you actually tried “flipping” from a touch screen that did not have the feature? I have. What do you think? Cool? Where could the patent be used?
Tags: Apple, Innovation, Innovation Managment, New Product Management, NPD, Technology, Technology Strategy
Posted in Feature, General, Innovation, Technology, Technology Strategy, iPad Applications |
3 comments
Jan 24th, 2011 |
By Gene A. Wright |
Category: General, Lean Product Development, New Product Management
Thank you Lane.
GM Names new PD Chief
Focus on Speed and Quality. Humm, sounds like they are falling right into Toyota Lean Product Development clutches.
What do you think?
Tags: New Product Management, New Products, NPD
Posted in General, Lean Product Development, New Product Management |
3 comments
Jan 14th, 2011 |
By Gene A. Wright |
Category: Feature, Innovation, Knowledge Management, New Product Management
Thank you Gunnar, Aaron, and Luke for this wonderful recommendation.
Steven Johnson Video
If you are into Innovation and a neat way to present ideas, you need to check out this video (and book) by Steven Johnson .
What do you think?
Tags: Innovation Managment, Knowledge Management, New Product Development, New Product Management, New Products Management, NPD
Posted in Feature, Innovation, Knowledge Management, New Product Management |
4 comments
Nov 24th, 2010 |
By Gene A. Wright |
Category: Feature, Information Technology, Innovation, Knowledge Management, Marketing, New Product Management, Technology
Thank you to Professor William E Huxhold for speaking to our class regarding the “Use of GIS in Business” as a prelude to GIS Day at UW Milwaukee and for suggesting the following videos an introduction to GIS.
http://geospatialrevolution.psu.edu/episode1/complete
http://geospatialrevolution.psu.edu/episode2/complete
http://www.youtube.com/watch?v=jXqLHSBP_x0 (Start here)
How can you see GIS being used in Marketing as well as other aspects of business?
Tags: Information Technology, Innovation Managment, Management, Marketing, New Product Development, New Product Management, NPD, Technology
Posted in Feature, Information Technology, Innovation, Knowledge Management, Marketing, New Product Management, Technology |
5 comments
Oct 19th, 2010 |
By Gene A. Wright |
Category: Breakout Topics, Feature, General, Information Technology, Innovation, New Product Management, Technology, Technology Strategy
AP Video on YouTube
Article on Manufacturing Business Technology
ABC News Video and Comentary on Engadget Check out the Video Reporter walking in front of car
Amazing? How long will it be before we realize this is a reality, not science fiction? Should we be developing this further?
What do you think?
Tags: GOOGLE, Information Technology, Innovation Managment, New Product Management, New Products Management, NPD, Technology Strategy
Posted in Breakout Topics, Feature, General, Information Technology, Innovation, New Product Management, Technology, Technology Strategy |
24 comments
Sep 28th, 2010 |
By Gene A. Wright |
Category: Feature, General, Innovation, Marketing, New Product Management
A short Video regarding the Tablet coming out in early 2011
RIM Tablet Video
Forbes Article
Can they be viable competition for Apple? Why or Why not?
Tags: Information Technology, Innovation, New Products, New Products Management, NPD, Technology, Technology Strategy
Posted in Feature, General, Innovation, Marketing, New Product Management |
23 comments
Sep 7th, 2010 |
By Gene A. Wright |
Category: Breakout Topics, General, Information Technology, Innovation, Strategy, Technology, Technology Strategy
From Engineering.com
3D Pong Game
While this is a fun time waster. What does it tell us about the future of interactive technology? Will 3D TV etc. be big? What does this mean for business? How can you use the emerging 3D technology to create competitive advantage?
What do you think?
Tags: Information Technology, IT Strategy, New Product Development, New Products Management, NPD, Technology Strategy
Posted in Breakout Topics, General, Information Technology, Innovation, Strategy, Technology, Technology Strategy |
23 comments
Jul 12th, 2010 |
By Gene A. Wright |
Category: Breakout Topics, Feature, Information Technology, Innovation, Knowledge Management, New Product Management
From Harvard Business Review Blog
Do your Knowledge Workers have a Bitsmith?
This post presents a wonderful concept that points out the need for specialized tools for the knowledge era. That of a “Bitsmith”. Bitsmiths, according to the post ” are people who have deep knowledge of both the work content and the tools used to support the work. In other words, they are almost as expert in derivatives or computer design as they are in computer-programming languages. Because they understand both the domain and the tools, bitsmiths can take an idea from concept to implementation quickly .”
The article makes the case that high performance teams need to have a “bitsmith” just as many towns in the “old west” had blacksmiths to create the tolls they needed.
What do you think of this concept?
Tags: Information Technology, Innovation, Innovation Managment, Knowledge Management, Knowledge Transfer, New Product, New Product Development, New Product Management, NPD
Posted in Breakout Topics, Feature, Information Technology, Innovation, Knowledge Management, New Product Management |
14 comments
May 17th, 2010 |
By Gene A. Wright |
Category: Feature, New Product Management, Operations Management
From Managing Automation Blog — Chris Chiappinelli
Managing Customers’ Dreams
This blog post plus video sums up the business challenges and requirements of the design-build (Continuous Product Development) business for industrial automation well. http://www.enhancedautomation.com
A focus on the customer requires a focus on quality, cost, specification and reality; often many of these concepts clash.
Are there other challenges?
Tags: Innovation, New Product, New Product Development, New Products Management, NPD
Posted in Feature, New Product Management, Operations Management |
15 comments
Apr 25th, 2010 |
By Gene A. Wright |
Category: Leadership, New Product Management, Technology Strategy
From PDMA Visions
Portfolio Pain Points
This study, once again points out how poorly we manage our NPD Projects. We do not seem to think of the collection of projects as a portfolio and do not manage them as such. If we are to achieve our strategic goals for NPD as well as our objectives for each of the projects we have in process, we need to manage them as a portfolio.
Too many projects and poor decision making is at the root cause of poor success rates for both strategic and tactics objectives.
This research connects to a previous post regarding an article by Robert Cooper Cooper Article
What do you think? Am I overly concerned?
Tags: Innovation Managment, New Product Development, New Products, New Products Management, NPD
Posted in Leadership, New Product Management, Technology Strategy |
2 comments
Apr 25th, 2010 |
By Gene A. Wright |
Category: Innovation, New Product Management, Technology Strategy
This article is from Marketing Management — You may need to be a Member of AMA to Access all content
Effective Gating by Robert G. Cooper
Effective Gating ABSTRACT
This article is a great reminder that we have TOO many projects in our product development pipeline.
We have ineffective gates (and NPD Processes) that do not KILL bad projects.
We do not have effective (NPD) portfolio management systems and governance processes.
We have TOO many small, incremental projects to be an effective (NPD) profit growth engine.
What do you think?
Tags: New Product Development, New Product Management, New Products Management, NPD
Posted in Innovation, New Product Management, Technology Strategy |
8 comments
Jan 18th, 2010 |
By Gene A. Wright |
Category: Feature, Innovation, Knowledge Management, New Product Management
From KM Edge
Referred by Evelyn of MSOE Rader School of Business MG-750
KM Edge (blog) from APQC presents a wonderful PPT which looks at three Ba Based Knowledge Management approaches in Japanese Companies. As we study Knowledge Management, we learn more of the concept of Ba. This presentation gives us some insight into the power of Ba.
Ba Based Knowledge Management Approaches
Comments?
Tags: Innovation, Knowledge Management, New Product Development, New Product Management, New Products Management, NPD
Posted in Feature, Innovation, Knowledge Management, New Product Management |
3 comments
Oct 27th, 2009 |
By Gene A. Wright |
Category: General, Innovation, New Product Management, Strategy, Technology Strategy
An article on “strategy+ business” entitled “Profits Down, Spending Steady: The Global Innovation 1000″
” Booz & Company’s annual study of the world’s biggest corporate R&D spenders finds that most companies have stuck with their innovation programs despite the recession — and many are boosting spending to compete more effectively in the upturn.”
Within the article we read quotations from business leaders “Innovation is what drives our competitive position in all three of our markets — automotive, professional, and consumer — and therefore we can’t back off,” says Robert Lardon, corporate vice president for strategy and investor relations at Harman International Industries Inc. Adalio Sanchez, general manager of IBM’s System X server business, echoes that point of view: “I would argue that the recession is a catalyst for increased innovation.”
This is encouraging for new product developers and a welcome sign that innovation is live and well, and in fact, an imperative for survival — long term.
What do you think?
Tags: Innovation, Innovation Managment, Marketing, New Product Development, New Product Management, New Products, New Products Management, NPD
Posted in General, Innovation, New Product Management, Strategy, Technology Strategy |
11 comments
Oct 20th, 2009 |
By Gene A. Wright |
Category: Breakout Topics, Information Technology, Innovation, Marketing, New Product Management, Technology
Ok, here is some more information and a look at the Plastic Logic eReader. Looks pretty cool to me.
Plastic Logic Que e-Reader
We read that the Que may be actually targeted at something other than the Kindle. ” But Archuleta also repositions the Que as something a little different to merely being a Kindle killer e-reader device. He notes “Que enhances business performance and gives you a competitive edge.” The business angle’s also played up with mention of support for PDF, Word, PowerPoint, and Excel…and there’s even the intriguing phrase “powerful tools for interacting with and managing the content.” That implies you may be able to do more than just annotate documents on the Que–will you be able to actually edit them, or run a Powerpoint presentation? We can’t tell yet, but it certainly seems that Plastic Logic’s Que will enter the e-reader game right at the top end, perhaps tending toward limited Tablet PC capabilities.”
What do you think? Pretty cool? Will the market handle a “premium product”? Does this seem to square off with the new tablets that we read are coming? DO you want one?
Tags: Apple, Futuristic, Information Technology, Innovation, Innovation Managment, Knowledge Management, Marketing, New Product Development, New Product Management, NPD, Product Development
Posted in Breakout Topics, Information Technology, Innovation, Marketing, New Product Management, Technology |
7 comments