Posts Tagged ‘
New Product ’
Feb 28th, 2011 |
By Gene A. Wright |
Category: Brand, Feature, Marketing, New Product Management
From Harvard Business School Working Knowledge : Professor Clayton Christensen
This blog post hits on so many high points of marketing and new product development, I do not know where to begin. Check out the ideas of “hiring a milkshake” and the market research that was done to determine the drivers for purchase (no pun intended). Be sure to check out the video embedded into the text.
Milkshake Marketing
Also check out the comments about the Greatest Tool ever, the Milwaukee Sawzall “Milwaukee Electric Tool Corp. has cornered the market on reciprocating saws with its trademarked Sawzall, which does the job of helping consumers safely saw through pretty much anything. Its Hole-Hawg drills, which make big holes between studs and joists, are also quite popular. The company’s other tools, which rely on the Milwaukee brand, are not nearly as celebrated.
“The word ‘Milwaukee’ doesn’t give you any market whatsoever,” Christensen says.”
Tags: Marketing, New Product, New Product Development, New Product Management, New Products Management, NPD
Posted in Brand, Feature, Marketing, New Product Management |
7 comments
Feb 27th, 2011 |
By Gene A. Wright |
Category: General, Innovation, New Product Management, Technology
Thanks for exposing the “out of the box” (a little).
EcoMotor
Will this be a real option? What do you think?
Tags: Innovation, New Product, Technology, Technology Strategy
Posted in General, Innovation, New Product Management, Technology |
9 comments
Feb 20th, 2011 |
By Gene A. Wright |
Category: General
Thanks Lane.
Smartphone Ultrasound
Product development can use the smartphone as a development platform and delivery mechanism. Notice how the product includes a peripheral and software. Now, what about the online service. Humm, NPD is changing. No?
New Product Development strategy — using the phone as a platform, creating new business models, adding value through ongoing software development. Should we build “analog” products that do not have associated services? Ever?
Tags: cloud computing, Information Technology, Innovation, New Product, New Products Management, NPD, Technology Strategy
Posted in General |
8 comments
Feb 11th, 2011 |
By Gene A. Wright |
Category: Feature, New Product Management
Thank you Jaclyn for the recommendation.
Check out this short video and article. It looks at Product Planning using a cake/cupcake metaphor.
Cupcake Product Planning
Do you agree?
Tags: Innovation, New Product, New Product Development, New Product Management
Posted in Feature, New Product Management |
2 comments
Feb 5th, 2011 |
By Gene A. Wright |
Category: Feature, General, Information Technology, Innovation, Knowledge Management, Marketing, Technology
Thank you Jiju for this recommendation.
Seamless Integration with Amnesia Connect Article and Videos
Microsoft Surface is not dead? Check out Blackberry promo on Surface.
How cool is this? Very. Practical, maybe. Application/Uses, what do you think?
Did you see the X-ray vision? Cool, eh?
Tags: Apple, Information Technology, Innovation, Integrated marketing, Marketing, New Product, Technology, Technology Strategy
Posted in Feature, General, Information Technology, Innovation, Knowledge Management, Marketing, Technology |
5 comments
Jan 30th, 2011 |
By Gene A. Wright |
Category: Feature, General, Information Technology, Innovation, Technology
Thanks Tyler
Safety and Fuel Savings from a Road Train
Fox News Video — Volvo Road Train and Article
Love it. What do you think?
Tags: Information Technology, Innovation, New Product, Technology
Posted in Feature, General, Information Technology, Innovation, Technology |
3 comments
Jan 30th, 2011 |
By Gene A. Wright |
Category: Feature, Innovation, Technology
Thanks Lane
Now this is innovation! Perhaps we need this in Milwaukee’s Miller Park.
Beer — Bottoms Up
What do you think?
Tags: Innovation, New Product
Posted in Feature, Innovation, Technology |
10 comments
Jan 24th, 2011 |
By Gene A. Wright |
Category: Information Technology, Innovation, Marketing, Strategy, Technology
from Fast Company
I am fan of Pandora. I am listening as I keyboard this. I even pay for it!
The following fast Company article, with a link to a video of the founder talking about how Pandora was created is very interesting. I found it interesting as a lesson in product development, as well as a success story. I really like the discussion of the “magic bullet” is.
Tim Westergren Fast Company Interview
What do you think? Are you a fan?
Tags: Information Technology, Innovation, New Product, New Product Development, New Product Management
Posted in Information Technology, Innovation, Marketing, Strategy, Technology |
13 comments
Jan 17th, 2011 |
By Gene A. Wright |
Category: Innovation, Technology
Thank you Tyler
3D Videoconferencing
The link takes you to the article, the article has a brief video and product literature.
I am still wondering if 3D is going to be as common as HD. What do you think? When?
Tags: Innovation, New Product
Posted in Innovation, Technology |
4 comments
Jan 17th, 2011 |
By Gene A. Wright |
Category: Breakout Topics, Feature, General, Innovation, New Product Management, Technology, Technology Strategy
Thanks Gunnar
You have got to See it to believe it.
Honda UX-3 Personal Transportation Video
What do you think? Ready to purchase one?
Tags: Innovation, Innovation Managment, New Product, New Product Development, Technology
Posted in Breakout Topics, Feature, General, Innovation, New Product Management, Technology, Technology Strategy |
11 comments
Jan 7th, 2011 |
By Gene A. Wright |
Category: Feature, Information Technology, Innovation, Marketing, New Product Management, Technology, Technology Strategy
Thanks Aaron
Vehicles are getting “smarter and smarter” and always competitive. Look out FORD?
Toyota Autopia
Products developed with services and software and traveling entertainment systems tied to pocket computers and smart phones. What is next? What are you looking for?
Tags: Information Technology, New Product, New Product Development, Technology, Technology Strategy
Posted in Feature, Information Technology, Innovation, Marketing, New Product Management, Technology, Technology Strategy |
3 comments
Jan 7th, 2011 |
By Gene A. Wright |
Category: General, Strategy, Technology
Thanks Tyler
The “ultimate social networking device” ?
Check out the article and tell us, do you think this will meet the expectation of being the ultimate social networking device? Will it beat the iPad? Do you need an iPad and a Streak 7?
Android Tablet
What say you?
Tags: Information Technology, New Product, Social Networking, Technology
Posted in General, Strategy, Technology |
6 comments
Sep 23rd, 2010 |
By Gene A. Wright |
Category: Breakout Topics, General, Information Technology, Innovation
FromYouTube/Google
Video on Calls from Gmail
Have you tried it?
Will you try it?
Why or Why not?
Tags: GOOGLE, Information Technology, Innovation Managment, New Product, New Product Development, New Product Management
Posted in Breakout Topics, General, Information Technology, Innovation |
25 comments
Sep 4th, 2010 |
By Gene A. Wright |
Category: Feature, Information Technology, Innovation, New Product Management, Technology
Thanks Naif
These two videos have Pranav Mistry explaining how the Sixth Sense Came to be at TED India.
Pranav Mistry ONE
Pranav Mistry TWO
What do you think?
Tags: Information Technology, Innovation, New Product, New Product Development, Technology
Posted in Feature, Information Technology, Innovation, New Product Management, Technology |
10 comments
Jul 12th, 2010 |
By Gene A. Wright |
Category: Breakout Topics, Feature, Information Technology, Innovation, Knowledge Management, New Product Management
From Harvard Business Review Blog
Do your Knowledge Workers have a Bitsmith?
This post presents a wonderful concept that points out the need for specialized tools for the knowledge era. That of a “Bitsmith”. Bitsmiths, according to the post ” are people who have deep knowledge of both the work content and the tools used to support the work. In other words, they are almost as expert in derivatives or computer design as they are in computer-programming languages. Because they understand both the domain and the tools, bitsmiths can take an idea from concept to implementation quickly .”
The article makes the case that high performance teams need to have a “bitsmith” just as many towns in the “old west” had blacksmiths to create the tolls they needed.
What do you think of this concept?
Tags: Information Technology, Innovation, Innovation Managment, Knowledge Management, Knowledge Transfer, New Product, New Product Development, New Product Management, NPD
Posted in Breakout Topics, Feature, Information Technology, Innovation, Knowledge Management, New Product Management |
14 comments
May 17th, 2010 |
By Gene A. Wright |
Category: Feature, New Product Management, Operations Management
From Managing Automation Blog — Chris Chiappinelli
Managing Customers’ Dreams
This blog post plus video sums up the business challenges and requirements of the design-build (Continuous Product Development) business for industrial automation well. http://www.enhancedautomation.com
A focus on the customer requires a focus on quality, cost, specification and reality; often many of these concepts clash.
Are there other challenges?
Tags: Innovation, New Product, New Product Development, New Products Management, NPD
Posted in Feature, New Product Management, Operations Management |
15 comments
Apr 25th, 2010 |
By Gene A. Wright |
Category: General, Innovation, Knowledge Management, New Product Management
Thanks Peter for the article suggestion
From Detroit News
FORD Product Idea Website Article
From the website “Ford Motor Co. is creating a “idea portal” on its Web site, to give consumers the opportunity to suggest new features, allow others to critique them and vote for which ones should be considered by Ford’s product development team.”
Seems like a great idea.
Article on FORD Site About Idea Gathering
What do you think? Should they allow ALL comments to be seen by everyone?
From The Detroit News: http://www.detnews.com/article/20100413/AUTO01/4130330/1148/Ford-to-harvest-product-ideas-from-Web#ixzz0m9T8mjH4
Tags: Knowledge Management, New Product, New Product Development, New Product Management, Social Networking, Web 2.0
Posted in General, Innovation, Knowledge Management, New Product Management |
27 comments
Dec 9th, 2009 |
By Gene A. Wright |
Category: Breakout Topics, Feature, Information Technology, Innovation, New Product Management
Thanks Shawn.
From Wired
API explained with examples.
Geeks to Music Industry: APIs Can Set You Free
From the article ” Behind every mashup of two or more online services, there’s an API. That’s short for application programming interface, a set of commands that lets programmers write new code that controls an existing piece of software. Many APIs are proprietary, but the net is full of open APIs that let anyone, say, play a YouTube video on their own web page or overlay bike routes on a Google map”
When will you suggest that your company build an API?
Tags: Information Technology, Innovation, New Product, New Product Development, User Experience
Posted in Breakout Topics, Feature, Information Technology, Innovation, New Product Management |
11 comments
Oct 28th, 2009 |
By Gene A. Wright |
Category: General, Information Technology, Innovation, New Product Management, Technology
Now that I have your attention, Hugh shared this video.
Vampire Power Video
Or, you can pull the plug or switch off the Power Strip.
Are you helping save the planet and your hard earned $?
Tags: Green, Information Technology, Innovation, Innovation Managment, Marketing, New Product, Product Development
Posted in General, Information Technology, Innovation, New Product Management, Technology |
27 comments