Thank you Julian
Haßloch is a Test Market Video
“Haßloch is a test market for new brandname items and consumer products: At Haßloch retailers’ shops, products are available in advance that are only to be introduced into the rest of Germany in the future. On the local cable television network, specially made commercials for these products are shown, and individual newspapers (such as Hörzu and Bunte) are published for Haßloch with special advertisements for the new products. Moreover, some citizens hold cards with barcodes that can be scanned with every purchase so that an individual household’s shopping habits can be tracked.
The Gesellschaft für Konsumforschung (“Company for Consumer Research”, GfK) can thereby tell how tested products are being received by customers. The research that the GfK does here matches later market data with an accuracy of 90%.
Haßloch was chosen because this place exhibits a population structure that, by various criteria, comes quite close to the German average, for instance in its age structure and social classes. Haßloch’s structure is also midway between a town and a village.”
What do you think? Cool?