Kindle Killer???? Partner with AT&T
Jul 23rd, 2009 | By Gene A. Wright | Category: Breakout Topics, Feature, General, Information Technology, Innovation, Marketing, New Product Management, Strategy, Technology StrategyAnother article today on FAST COMPANY — Kindle Killer reports a partnership with AT&T and its 3G network. Do you recall how we spoke about how these kind of “technology partnerships” are the current wave and the way of the future? No new product is just a product, it is always a service, and coupling/connecting it with strong partners that lead to make it a service offering — with ease of use and ubiquitous availability makes this a formidable competitor to the apparent leader. Sometimes “first” or even fast follower is not the best position.
What do you think?

