From Baseline Briefing
I found a real message in this article. Often, CIOs do not “get” websites. However, CIOs plus marketing professionals (and other line of business managers) will add significant business value. Alone, either management professional may not. I believe that the same is true for all “information technology” used for business. We NEED to have line of business managers and subject matter experts working WITH technical (IT) professionals to yield strategic business value. One of the key outputs of the collaboration of CIO and CMO will be an “enterprise architecture” that works for the entire firm or organization.
From the article “Businesses need CIOs to lead—with marketing—and devise mature 21st century information management strategies and tactics to support the corporate Web presence so it will send the right message but also be technically sound. These Web solutions involve library services, information and application architecture, metadata management, Web records retention, Web content management systems, portal software, search engine implementation and optimization, and more.
Without the expertise of the CIO’s office, marketing teams frequently take a superficial approach to application development, understanding only the service results, but not the underlying architectural concerns. In many instances, we’ve seen application waste—multiple Web content management systems and unnecessarily redundant e-commerce applications.”
What do you think?