99 Tips for Better Online Marketing from SES London
Mar 5th, 2010 | By Gene A. Wright | Category: Marketing, Online MarketingFrom WordTracker
Lots of great tips and ideas including some videos.
Here is one: ”#56) SEO is becoming more popular and will eventually overtake PPC and become the primary method of online marketing.”
Rand Fishkin
Who else has a favorite?
Test absolutely everything, including page copy, images (do some convert better than others?) and navigation (do different sized or colored buttons convert better?)
Jamie Smith via Targetstone
2) Don’t test everything. Conducting tests has an opportunity cost. Use a process to create what’s most likely to respond. Then test.
Bryan Eisenberg
I like these two because the first one is saying to test everything and the second one is like no. Couldnt they have gotten together and combined it into 1 tip so there would be 98 tips?
27) Anyone who doesn’t feel frustrated that they’re not doing well enough is not doing their job properly.
I found this one motivating. Even when things are going well, there is a need to push oneself which results in frustration. If one isn’t constantly striving for improvement, they are likely losing ground to their competitors.
Great article for a newbie to online marketing. Videos were good, too. My favorite tip:
21) Do not make buyers register before buying. Let them do it afterwards.
Bryan Eisenberg
Requiring registering before purchase can frustrate users and can make them reconsider purchasing, whereas if you allow the purchase there is less chance of second-guessing the decision.
It is hard for me to just pick one. I liked many. I will pick a couple.
11) Use User Generated Content (UGC) to increase conversion
31) The Keyword Tree from Juice Analytics turns your Google Analytics keyword reports into a visual ‘tree’ that shows relationships between keywords.
This tool was very interesting, I used to analyse my blog and is great !
Overall, the article was a very good summary for SEO and I really learnt a lot. It has some very good reference links to Gurus of SEO.
I like all the tips regarding social media. In particular, #45: Social networks provide an immediate audience and you don’t have to wait for search engines to find your content.
A lot of companies are still struggling with this and think that social media is just ‘for the kids’. Soon everyone will have to get on board or their going to miss out on huge marketing opportunities. And what a better way to gauge your consumer than to have facebook fans or Twitter followers at the ready almost 24/7??
Working as a SEO I can say the biggest difficulty is dealing with clients that expect immediate results. Often they don’t understand that building rank takes time, so we suggest working on longtail paid search while we build. For that reason, my two favorite are:
60) PPC is better for new domains as it guarantees immediate visibility.
Brian Lewis
61) Whichever is most cost-effective there’s certainly a place for both PPC and SEO.
Dave Naylor
Anthony
43) The first step of a social media campaign should be to determine the goal or objective. What do you want to achieve? Brand awareness? Traffic generation? Link generation? Conversions?
Now that social networking has become the new thing to do for advertising and marketing companies are rushing to be on board. Many still need to be educated that to be part of social media isn’t just starting an account and posting upates on sales, deals or news.
I am surprised at how many tips involve using Twitter. It would be nice if they had a twitter application broken down to specific fields (business, genetics, engineering, etc.) I’ve never used twitter but I assume it has some kind of way to search for specific key words.
65) Content is king. Ensure all content is translated properly and reads just as well in every language. Don’t just use Google Translate!
I know how frustrating it can be for me trying to get information from a website that is poorly translated, or trying to use a translation tool. Also, not everyone speaks English! Even those who do, may be more comfortable in reading in their own language. If you have a professional site, having it translated into the most common languages is a good idea. And don’t forget the graphics.
I also like this one:
11) Use User Generated Content (UGC) to increase conversion. Figleaves.com increased conversion by 35% with user reviews and ratings.
I personally like shopping from newegg.com specifically because (for me) they have the best user comments in their products. While you want all of the technical specifications, users who have purchased products can be invaluable in learning about the quality of the product, ease of dealing with the company, etc. Of course, always take UGC with a grain of salt, but then I take all content with a grain of salt.
My favorite is:
44) The key to successful participation in social media is to listen first, sell later.
I noticed the other day that on Kohls’ facebook page, there is an ongoing conversation between fans and the company. It is great to see a company interact with customers via social networks. I usually avoid facebook fan pages that don’t offer any sort of conversation. Kohls seems to do a great job of interacting with customers, helping with their questions and providing good customer services, rather than just using the page as just a promotion tool.