Starbucks New Product DevelopmentApr 26th, 2007 | By Gene A. Wright | Category: General, New Product Management
Suggested by Marc R, an MSOE,MSEM student is an article from MSN and NBC on Starbuck’s new product development. Specifically, the development of Dulce De Leche Latte. The development took over one year. The link includes a video
The article “Birth of a New Coffee Drink” starts out “Starbucks’ newest beverage offering isn’t just a creamy, caffeinated confection. At 570 calories for a Venti with whipped cream, the Dulce De Leche Latte is a breakfast in a cup — and a darned tasty one at that.”
So, did you think that it would take a year? What struck you about the process? When will the growth subside?
Gene A. Wright