Twitter and Revenues — With Search?May 3rd, 2009 | By Gene A. Wright | Category: Breakout Topics, Feature, General, Information Technology, Innovation, Knowledge Management, Leadership, Marketing, New Product Management, Strategy, Technology, Technology Strategy
An article in BusinessWeek called “Twitter Makes a Racket. But Revenues?” The article suggets that perhaps something more than advertising is in play and partnerships may be the future “To date, Twitter’s plans remain obscured behind a sort of Silicon Valley Mona Lisa smile. The company is playing well with others while divulging next to nothing about its intentions. It’s allowing outside parties to create Web sites that manipulate and repackage its streams of tweets. One is CoTweet, a company whose platform organizes multiple Twitter exchanges with customers so they may be more easily tracked”.
The article suggests that search may in its future “The more ambitious play has to do with Twitter’s search engine, which it acquired last summer and which does an admirable job of capturing what is happening on the site on a moment-to-moment basis. Google can’t do this. Twitter’s recent talks with Google—and other big online players—centered around potential search partnerships, says someone familiar with the discussions. Combining Twitter’s search engine with one of users’ most common activities—sharing favored links—makes for something that has long been fantasized about: a real-time, human-powered search-cum-recommendation engine for content.”
What do you think? How will Twitter monetize its success?