I thought the commercial was visually entertaining. If they were trying to get across the point that it was a Japanese beer, they succeeded. Beyond that, I am not entirely sure if there was a positioning statement in there. Meaning, are they the craft beer? Value beer? Anything related to taste? I like Sapporo, but if I was unfamiliar with their product, I am not sure that commercial would indicate to me where Sapporo falls in the pantheon of beers (other than “Japanese”). The most intelligent part of the commercial was that they positioned their distinctive silver can as the last shot in the commercial.
Love it. Very clever. I’ve actually tried Sapporo and it’s not bad. Lots of detail to convey the message that a lot of time and energy was spent into brewing the beer. Lots of resources were used to bring the beer drinker a quality beer. Heck, they even utilize dragons!…Dragons! What other brewery uses dragons? Look at the labor expended to brew this quality beer. Also conveys the message of a time rich tradition for the brewing process.
I like this commercial very much! it is very interesting and present the process of making beer in a story. each layer is presenting a step of the process. and this asian story background is very unquie and is feels like a piece of art. and at the end of the commerical, it shows a very modern city with all those lights and crowed people. this connect the acient story with the current city life. If i am the commsumer, i might wnat to give a try to this beer.
Is this beer commercial effective? I feel that it is because it is very different and has a cultural spin on it. I must say that I am a big fan of Sapporo (goes great with sashimi/sushi) and that may bias my feelings. I also liked the fact that just when I thought the commercial was over-it kept going and retained my interest. It’s alot different (and much better) than the cookie cutter commercials that American beer companies churn out.
I thought it was pretty cool. I think it is an effective commercial because it is selling the story of Japanese culture at each of the different levels. It insinuates that the history, culture, values, etc. are all a part of the detail that goes into this beer and leaves you with a feeling that the beer itself is a part of Japanese culture. I also noticed that about half way through there is a banner that says “Sapparo”…name recognition within their own commercial. Brilliant!
I think this is a pretty cool commercial. It tells a good story about the beer. However, I don’t think that it is that effective for a few reasons. I do not get a strong urge to go out and try this beer. You can’t even tell what the point of the commercial is until the end. They should show more people drinking and enjoying the beer at the end of the commercial. But it was very interesting and kept my attention
The commercial is like a good movie: it gets you to be interested and anxious of what could happen, it pays high attention to details so that you get the most out of the visual factors, and then it transports you from legendary times to reality and it connects with you on a different level.
What is especially unique about this commercial is that after the crescendo moment of showing the actual beer, the commercial is not over, it keeps on going, it keeps on telling the story and it builds up on it. And that is when you start paying attention again: what else could it happen?! It is absolutely great that not only you have the surprise element at the beginning of the commercial, but also you have the – “I’m going to remember that” factor since the suspense does not end when the actual product is displayed. – Overall I really enjoyed this commercial – it related to everybody on different levels – after all beer is for legendary people, is for today’s generation, is for all genders, no discrimination whatsoever in the commercial – it is for everybody!
I found this to be a pretty interesting commercial. I think they put a lot of detail into the commercial to give the consumer the perception that a lot of detail goes into the making of their beer (in my opinion they were successful in doing this). I found this to be an effective commercial because of the strong cultural ties associated with “Sapparo” beer. I have never heard of Asian beer, and the commercial left me interested, and wanting to try a “Sapparo” beer. I like what they did with this commercial and will more than likely be trying “Sapparo” in the near future.
The commercial was really interesting. It doesn’t say much about the beer but I think it really makes people interested. I thought the visual effects were so interesting that I wanted to keep watching to figure out what the heck the commercial was about. I think it makes the commercial more memorable to the consumer.
I thought this commercial was highly entertaining. It took me a bit to understand what was going on in this scene, but once I figured it out, I thought it was a very clever idea. It gave you a bit of a look at some Japanese history i.e. Sumo wrestiling and dragons. I also liked the idea of how detailed the brewing process is for the beer. At the end, I understood them to be in an area like Tokyo which is now more of a modern day Japan which was kind of cool. As for the beer, it’s all I order when I go out for Sushi and this is actually the first time that I’ve seen any advertising for this beer. Overall, it was entertaining, clever and effective. Good advertising!
Wow, now I must admit that this was a cool commercial! What I dont know is….whether or not I tied the beer in with the excitement of the commercial. Sometimes too much entertainment can take away from the marketing message. I almost forgot that it was a commercial and was more tied into the colors and the entertainment of the commercial, but not thinking much about the product. I guess in this case, they lost me as far as me relating the commercial to a product…
This commercial caught my attention in class which is why I am watching it again online and showing others in my household it. I thought it was a great job incorporating many different aspects. First it truly makes me want to go out and try this beer just because of a commercial which in my eyes is great marketing. Second, if you have ever been on a beer tour, there are aspects of the breweries that are implemented into this commercial, the making of the beer, incorporating the ingredients, the water. The next component which I did not pick up on until I watched it this second time around is it gives the consumer a “snippete picture” of what the company is like (whether it is real or not). IT gave me a sense that it enjoys treating its employees with respect and they have fun while doing their job. They have sumo wresting in the background, night life partying, relaxation in the mountains. The company strives to make their employees lives fun and better, the employees strive to produce a beer which will make their customers lives fun and better. Very well done commercial/short movie They created a great story!
I really enjoyed this commercial for a few reasons. It succeeded in showcasing a unique and foreign beer to me because it was so different than the commercials for American beers. The fact that there was no narration or dialogue also appealed to me. I don’t know…for some reason when I hear people talking I kind of tune out. I suppose that’s a trait I need to fix. Anyway, the lone background music without narration got me more intrigued. After watching all 2 minutes it becomes pretty apparent that Sapporo is selling Japan. Be different, drink Japan. They try to connect every possible image of Japan with Sapporo. In my opinion, they certainly succeeded with that. I think it was very well done. My only question is where is this advertised? 2:03 is way too long for a tv commercial. I guess the problem is…without this blog then I’d have never discovered the commercial, rendering it useless.