Thank you Jason

From: The New York Times

With our choices for entertainment and “content consumption” being ever wider, and the traditional venues for advertising becoming increasingly less effective, advertisers are looking for more places to place TARGETED ads.

Product Placement in Music Videos

Are you seeing more of this?  Are you tolerant of this?  Do you expect this?   Will you pay more for no ads?

From HubSpot

This blog posting lists 27 “Lessons” for B2B Marketers.  B2BMarketing Lessons   I really like the recognition of the role of keyword driven content in a number of the items listed.  The focus on integrated marketing tactics across traditional, social, and online tactics is also interesting and important for B2B marketers to understand.

What do you like? Are there any tactics or lessons you would add?

Thanks Hugh

This article is from GOOGLE

Doodle for GOOGLE

From the article ” Doodles are known as the decorative changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists.”

I have always enjoyed the doodles, but did not know the history.   One of my Favorites is featured in the article, Einstein’s Birthday

CNN Article on GOOGLE Doodle

Perhaps you might submit a suggestion.  Check out the history and pick a favorite.

From Constant Contact

Better Email Subject Lines

I found this brief article with 6 direct points on how to write a better email campaign communication.  When creating your marketing tactics, you need to understand your customer or prospect to get their attention.  Once you have it, do not forget to have a well integrated, measureable  campaign with clear objectives and a great, valuble “call to action” included in the communication.

What do you think?

From Hub Spot

Email Marketing Optimization

One of the tactics in an integrated marketing tactical plan is email marketing linked to a well designed landing page.   The article linked here has some great tips to consider when using email in your tactical marketing  mix.

From the article  “Like any good analytical marketer, you’re always testing, measuring, and improving your marketing campaigns. So you reach your email marketing program – what’s first? The copy? The image? The call to action? Actually, none of that. The first step in email marketing optimization is: your landing page.”

From   Wordtracker

This article gives some great tactics for link building.  It is, of course a promotion for services and products, however there is some wonderful information in the article on how to run an effective link building campaign, 62 steps in fact.

62 steps to the definitive link building campaign

What do you think?

From Corporate Report Wisconsin

Thanks Mary for sharing this article with me.

Atwitter over Social media

We have been discussing the use of social media in the marketing mix.   We had been looking for specific examples of success with including Twitter in the marketing mix and we find two in this article.

From the article “The Tweets drove recipients to a Web site where they could receive more information,“We scheduled 14 surgeries because of that Twitter cast.”

Here is one example of what appears to be a pretty good ROI on a social media investment.

What examples do you have?

From Corporate Reports Wisconsin

Atwitter in the NEW North

The survey of companies in the “New North” supports that Social media is on the rise in Wisconsin among businesses.

From the article “Of those who do use social media, they tend to use it to connect with/communicate with others in the community or their industry (39 percent), to connect with/ communicate with clients (31 percent) and to gather information or research specific topics (27 percent). Just 22 percent indicated they use social media to find or connect with potential new clients.”

The article also states that of the companies using social media 79% feel the networking has benefited their firms.

Is your organization using social media?  What are you using? Is it helping? How?

From OPEN Small Business

10 Small Business Social Media Resources

The link above has comments and links to some really great (IMHO) ideas for small business’ use of Social Media.

As for adding Social Media to the marketing mix, fantastic!

What do you think?

Thanks Mike.

YouTube Video

In this video, Warren Buffet appears as a rocker to make some point. Is it an endorsement of the company his firm owns?   Anyone care to comment?

From WordTracker

SES London Takeaways Article

Lots of great tips and ideas including some videos.

Here is one: ”#56) SEO is becoming more popular and will eventually overtake PPC and become the primary method of online marketing.”
Rand Fishkin

Who else has a favorite?