Check out these videos….

Red Bull Heli

Red Bull Aviation

Torc Series

What do you think about these “branding” efforts?

Lots  of detail?  Why?

Beer Commercial

Effective, why?  Did you like it, why or why not?

From Fast Company

In our discussions of branding, we talk about the connection to emotions.  The following article about Jennifer Aaker’s work at Stanford is quite interesting.

What do you think?   Is there a strong connection between brand and happiness?

Corporate Pursuit of Happiness

From Fast Company

A wonderful, brief, and straight forward article on three words  (steps?) to Branding

$100K Free Branding Advice

What do you think?  Can it be this “simple”?  Maybe, but is that easy?

Thank you Tyler

The article linked below has some excellent, to-the-point SEO recommendations every marketer should know.

SEO Factors

What were your “ah has”?

Thanks Christine

Digital Billboard Tweets

Now that’s integrated marketing.  What do you think?

From Harvard Business School

To Groupon or Not to Groupon

based on the number of discussions we are having as well as the number of snipette submissions we are getting around Groupon and Groupon Super Bowl Ads, it looks like some marketers and marketing students are considering adding Groupon to the marketing mix.

What do you think?  DoYOU Groupon?

From Fast Company

How to Measure Ad Success in the Digital Age

Great article on how to understand marketing spend in TODAY’s marketing environment.

From the article “”It used to be that you’d watch the Super Bowl spots played on TV and in the news right after,” says Jill Beraud, chief marketing officer of PepsiCo, which monitors chatter on Facebook and Twitter to measure an ad’s success. “Now, the longevity of these Super Bowl spots is endless between YouTube and all the digital tools that are available.”"

Why spend $ if there is no return?  Measurement is key.  The tactics are new, so must the measurement tools.

What did you like?  Why?

Blog article from 1to 1 Media Blog

In Super Bowl XLV, Pepsi Gets Back in the Game

I have used the phrase “Fully Integrated Marketing” in class.  This article agrees and specifically comments on the need to integrate “social marketing” as well broadcast (TV) promotion.

From the article  ”Pepsi has discovered what successful marketers have already found to be true–integration is the key to an effective marketing plan. Integrating cross-channel marketing efforts provides multiple touchpoints for customers, making it possible to reach recipients at their preferred channel. That strategy also provides increased opportunities for customers to engage with brands and greater liklihood they will respond to an offer.”

What do you think?

From Biz Times Milwaukee

Groupon Article

From the article ” A study conducted by Utpal M. Dholakia, an associate professor of marketing at Jones Graduate School of Business, Rice University in Texas, sampled 150 businesses that ran and completed a Groupon promotion between June 2009 and August 2010. The study concluded that two-thirds of the respondents found the Groupon promotion to be profitable for their business, and the other 32 percent were not profitable.”

Do you use and like Groupon as a consumer?  What do you think?  Does it have a future?  From a marketing standpoint, the article tels us that preparation of the staff is a key.  It would seem, that like any marketing campaign, or any other tactic, it needs to strategized, planned, and well measured for effectiveness.  Above all, it should be integrated into a well though out marketing plan.

Thank you Katherine

http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

Check out this Data Visualization Tool.  Nice graphic and interesting information.

What do you think?  How much does the presentation of the data assist in its understanding, or, is it just pretty?

From 1:1 Media

Don Peppers Video

What do you think about this video?  Do you think that markers will be threatened?  Or, do you find this thrilling as he asks?

Thank you Christine

Cool Technology used for a “marketing event”.  Opening of a new store.

H&M 3D Projection Mapping

From the site “H&M launched a new flagship store in Amsterdam, and to mark the special occasion, along with an aim to build some serious hype, it opened the store over three nights of projection mapping events. Check out the video of one of the events above.”

What do you think?

Thank you Julian for bringing these videos up as class snipettes.

The following three links are videos (scripted and stagged) as entertaining “commercials” for a Sony phone.  Note the “target markets”, or are they?   What are they trying to get across?  Are these commercials “offensive” to prospective customers?

What do you think?

http://www.youtube.com/watch?v=VdlaQTS76VU&feature=channel

http://www.youtube.com/watch?v=reEOSt9Qhgo&NR=1

http://www.youtube.com/watch?v=p2AP3VMAkpA&NR=1

Reported on ZD Net

Who has the honor of using more bandwidth than other kind of website?   ARTICLE

You are going to read the article.  However, were you surprised?  What does this tell us about the future of the web and our lifestyles?

From  Manufacturing Business

A new browser from Marc Andreessen called “Rockmelt” which integrates social media.

An article New Browser discusses its introduction.

What do you think?  A winner?  Did we NEED another browser?

From Baseline Briefing

10 Ways to Ruin a Website Slideshow

This is a very basic set of “”rules” about how to make a website ineffective.   Sometimes we try way too hard to make our website interesting or exciting.  It is all about the CONTENT — provided — we do not distract our visitors or make it difficult to consume our content.

What do you think?

Thank you Jason

From: The New York Times

With our choices for entertainment and “content consumption” being ever wider, and the traditional venues for advertising becoming increasingly less effective, advertisers are looking for more places to place TARGETED ads.

Product Placement in Music Videos

Are you seeing more of this?  Are you tolerant of this?  Do you expect this?   Will you pay more for no ads?

From HubSpot

This blog posting lists 27 “Lessons” for B2B Marketers.  B2BMarketing Lessons   I really like the recognition of the role of keyword driven content in a number of the items listed.  The focus on integrated marketing tactics across traditional, social, and online tactics is also interesting and important for B2B marketers to understand.

What do you like? Are there any tactics or lessons you would add?

Thanks Hugh

This article is from GOOGLE

Doodle for GOOGLE

From the article ” Doodles are known as the decorative changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists.”

I have always enjoyed the doodles, but did not know the history.   One of my Favorites is featured in the article, Einstein’s Birthday

CNN Article on GOOGLE Doodle

Perhaps you might submit a suggestion.  Check out the history and pick a favorite.