From Fast Company
Check out the graphs and trends.
State of Internet Music
From the article “Interestingly, it wasn’t Apple that Garland viewed as the most important name in music, even though the company’s iPods, iPhones, and iTunes indicate otherwise. “YouTube is increasingly the category killer,” argued Garland. “When people ask me what is the biggest name in music in my opinion, they want me to say Apple. I usually answer: YouTube.”
The music business is shifting. It is setting the stage for our business models in “everything” to change. Products? Services? Can you have a product without a service, or, for that matter, a service that does not somehow connect to the web? There are lessons to learn in marketing, product development, strategy, information technology, and just about everything community and commercial.
From the article ” Pandora now represents 1.7% of all radio listening–really a shocking figure to think about.”. Wow, FREE service, possibly paid service overtaking the ad space? Lessons to be learned here?
Choice rules. Custom selection of music is killing “album” sales. From the article, ”The music business historically has been built around albums,” explained Silverman. “This album-centrism is like saying the sun revolves around the Earth. We don’t listen to albums now; we listen to collections of songs.”
What are the Lessons to be learned from this article?