Just for fun……

Check out the embedded video

1,000 MPH Car

YouTube Version

Lots  of detail?  Why?

Beer Commercial

Effective, why?  Did you like it, why or why not?

From Harvard Business School Working Knowledge : Professor Clayton Christensen

This blog post hits on so many high points of marketing and new product development, I do not know where to begin.  Check out the ideas of “hiring a milkshake” and the market research that was done to determine the drivers for purchase (no pun intended).  Be sure to check out the video embedded into the text.

Milkshake Marketing

Also check out the comments about the Greatest Tool ever, the Milwaukee Sawzall “Milwaukee Electric Tool Corp. has cornered the market on reciprocating saws with its trademarked Sawzall, which does the job of helping consumers safely saw through pretty much anything. Its Hole-Hawg drills, which make big holes between studs and joists, are also quite popular. The company’s other tools, which rely on the Milwaukee brand, are not nearly as celebrated.

“The word ‘Milwaukee’ doesn’t give you any market whatsoever,” Christensen says.”

Thanks for sharing Jodie

Check out this vision of the future from Corning….

A Day Made of Glass Video

What do you think?

Thanks Lane.  When do you get yours?

700 HP Car

Cool or what?

Thank you Luke for this very interesting and entertaining article.

Donald Duck inventions.  Where does our inspiration come from?

Amazing!  Can this be true?  What do you think?

Suggested by Luke

Oregon Manifest Article and embedded videos.

From Luke “Design competition/collaboration of leading design firms like IDEO with bespoke/custom bicycle shops.  Very interesting to see the different approaches”

What do you think?

Thanks TK

Tangled Hair Animation Article

Article with Drawings

CNN Video on Tangled Animation

Huge development.   Did you think it took this much to produce a movie with animated hair?

Thanks TK

Life and Awesomeness of Steve Jobs Check out 1984 Super Bowl Ad

Playboy Interview Tidbits Check out Video of iMac Intro

Is Steve Jobs worthy of such tribute?  Why?

From Fast Company

An interesting read  User-Lead Innovation Can’t Create Breakthroughs

It could be “harmful” to listen to users.  Apple and Ikea agree.   From our class, we could also say Toyota agrees.

From the article ” The user is king. It’s a phrase that’s repeated over and over again as a mantra: Companies must become user-centric. But there’s a problem: It doesn’t work. Here’s the truth: Great brands lead users, not the other way around.”

What do you think?

Thank you for the recommendation Lane

Next Apple BIG Business

Connected TV  — From the article  Apple “will enter the TV market with a full focus, as an
all-in-one Apple television could move the needle when connected TVs proliferate.”  Controlled by iPads and iPhones of course.   I have Apple TV — nice, but expensive IMHO.

What do you think?

Thank you Luke for the recommendation

Kick Ass Prosthetics

Now this is wonderful customer driven design.  Great engineering, innovative design and wonderful products.

Check out the video at the end of the article about how and why this has been designed and developed.

What do you think?

Thank you TK for the recommendation

Check out this video of the Disappearing Car Door

Pretty cool?  Why is it not in production?   Why have things not changed in this area?

Thanks for the video suggestion TK

3D Food Printer

CAD/CAM for Dessert.  Cakes etc.

What do you think?  What is next?

Thanks JiJu

Toyota OK

However, it may take years for the brand to recover.  Why is the US government jump on Toyota so fast?  Why were so many people convinced that Toyota was at fault?

Thank you Jaclyn for the recommendation.

Check out this short video and article.  It looks at Product Planning using a cake/cupcake metaphor.

Cupcake Product Planning

Do you agree?

Check out this short video the shows off a robot fish.

Robot Fish

How cool is this?

Thanks Christine

Digital Billboard Tweets

Now that’s integrated marketing.  What do you think?

From Fast Company

Groupon Ads

One of the comments to this posting is that because it is the Super Bowl, the ads are meant to be a bit “out there” however, bad taste is bad taste.

What do you think?

From Harvard Business School

To Groupon or Not to Groupon

based on the number of discussions we are having as well as the number of snipette submissions we are getting around Groupon and Groupon Super Bowl Ads, it looks like some marketers and marketing students are considering adding Groupon to the marketing mix.

What do you think?  DoYOU Groupon?