Use this category for anything that does not fit in any of the other categories.
From Engineering.com
While this is a fun time waster. What does it tell us about the future of interactive technology? Will 3D TV etc. be big? What does this mean for business? How can you use the emerging 3D technology to create competitive advantage?
What do you think?
I am going to begin a new category on this blog called “Quotable Quotes”.
These are quotes taken from readings that I think are worthwhile posting. I will do my best to cite the source of the quotation. Those students who wish to comment on QQ may do so with thoughtful comments.
From Fast Company
Check out the graphs and trends.
From the article “Interestingly, it wasn’t Apple that Garland viewed as the most important name in music, even though the company’s iPods, iPhones, and iTunes indicate otherwise. “YouTube is increasingly the category killer,” argued Garland. “When people ask me what is the biggest name in music in my opinion, they want me to say Apple. I usually answer: YouTube.”
The music business is shifting. It is setting the stage for our business models in “everything” to change. Products? Services? Can you have a product without a service, or, for that matter, a service that does not somehow connect to the web? There are lessons to learn in marketing, product development, strategy, information technology, and just about everything community and commercial.
From the article ” Pandora now represents 1.7% of all radio listening–really a shocking figure to think about.”. Wow, FREE service, possibly paid service overtaking the ad space? Lessons to be learned here?
Choice rules. Custom selection of music is killing “album” sales. From the article, ”The music business historically has been built around albums,” explained Silverman. “This album-centrism is like saying the sun revolves around the Earth. We don’t listen to albums now; we listen to collections of songs.”
What are the Lessons to be learned from this article?
Reposted from the Greenleaf Newsletter
“THIS IS MY THESIS: caring for persons, the more able and the less able serving each other, is the rock upon which a good society is built. Whereas, until recently, caring was largely person to person, now most of it is mediated through institutions – often large, complex, powerful, impersonal; not always competent; sometimes corrupt. If a better society is to be built, one that is more just and more loving, one that provides greater creative opportunity for its people, then the most open course is to raise both the capacity to serve and the very performance as servant of existing major institutions by new regenerative forces operating within them.”
Servant Leadership as a way of leading.
What do you think?
From Fortune Magazine
This blog looks like a great way to keep up with all things GOOGLE from a business and technology standpoint. I will be checking it often.
What do you think? Any other sources so dedicated besides GOOGLE itself?
Thanks Peter for the article suggestion
From Detroit News
FORD Product Idea Website Article
From the website “Ford Motor Co. is creating a “idea portal” on its Web site, to give consumers the opportunity to suggest new features, allow others to critique them and vote for which ones should be considered by Ford’s product development team.”
Seems like a great idea.
Article on FORD Site About Idea Gathering
What do you think? Should they allow ALL comments to be seen by everyone?
From The Detroit News: http://www.detnews.com/article/20100413/AUTO01/4130330/1148/Ford-to-harvest-product-ideas-from-Web#ixzz0m9T8mjH4
Thank you Hugh
From the site of the National Science Foundation
Birth of the Internet Interactive Presentation
This interactive timeline has some great pictures, text and video segments that talk about the history of the development of the internet.
What was your favorite part? Mine is in the 1990’s section. “Tools to Untangle the Internet”. Development of the Web Browser. Check out how the “number of computers on the internet grows” Also, take a look at the sequential map of the growth of the internet from 1969 through 2007.
From Hub Spot
One of the tactics in an integrated marketing tactical plan is email marketing linked to a well designed landing page. The article linked here has some great tips to consider when using email in your tactical marketing mix.
From the article “Like any good analytical marketer, you’re always testing, measuring, and improving your marketing campaigns. So you reach your email marketing program – what’s first? The copy? The image? The call to action? Actually, none of that. The first step in email marketing optimization is: your landing page.”
The article goes on with four steps to consider.
What do you think? Helpful?
From Corporate Report Wisconsin
Thanks Mary for sharing this article with me.
We have been discussing the use of social media in the marketing mix. We had been looking for specific examples of success with including Twitter in the marketing mix and we find two in this article.
From the article “The Tweets drove recipients to a Web site where they could receive more information,“We scheduled 14 surgeries because of that Twitter cast.”
Here is one example of what appears to be a pretty good ROI on a social media investment.
What examples do you have?
Thanks Becky
As we discussed in class, copyrights are a serious issue. Bloggers and all online publishers need to pay attention to copyright laws.
From Electronic Frontier Foundation
From the article “In the latest signal of this conundrum, at least six music blogs were deleted last week by Blogger due to copyright complaints. It’s uncertain who made the accusations that lead to the deletions, but the most likely culprit is the International Federation of the Phonographic Industry (IFPI), a copyright-enforcement organization which had previously filed copright takedown notices against some of the targeted blogs.”
While there is some controversy that the blogs may have had permission, we all need to be careful about copyright laws.
What has been your experience? What do you thonk?
Thanks Mike.
In this video, Warren Buffet appears as a rocker to make some point. Is it an endorsement of the company his firm owns? Anyone care to comment?
Baseline Magazine
I did not know that both Brin and Page were sons of professors.
Which do you find most interesting?
From WordTracker
The LongTail of Keyword Research –Single Keywords are for Losers
this article gives some excellent insight into Single Word Keywords. Time is precious, so is money. The evidence is in, keyword phrases in the “Long Tail” is the way to go.
Fromn the article “How do you make a profit from keywords that bring just one visit a month? Easy, you target lots of them at once – you target groups of keywords (keyword niches). Here’s how…
Let’s start simply with one page. Your SEO might focus on one or two keywords but you’re really targeting those keywords and their long tails. And the more relevant and related words on your page, the more of that tail you can get results for.”
READ the Bullet points in this article after the subsection called “How to make a profit in the Long Tail”
What did you think? Do you agree?
From Harvard Business School
“The Evolution of Science-Based Business: Innovating How we Innovate”
This working paper discusses the concept of the emergence of small, technical and science-based firms that are doing much of the innovating because “The professions of management and of science are still largely separate: Scientists receive no formal training in management, and MBAs receive no training in science. This is a striking gap.” I would say the same is true for engineering thus pointing out the importance of engineers and scientists to secure degrees in business and management.
What do you think?
From HBR
This article looks quite good; I will be reading it in detail. The summary has some excellent information. From the summary, “Tuck School professor Kevin Lane Keller lays out the ten characteristics that the strongest brands share. He starts with the relationship of the brand to the customer: The strongest brands excel at delivering the benefits customers truly desire, he says. They stay relevant to customers over time. Pricing truly reflects consumers’ perceptions of value. Keller then moves on to consider marketing strategy and implementation: Strong brands are properly positioned. The brand stays consistent. Sub-brands relate to one another in an orderly way within a portfolio of brands.”
What do you think? Good read?
Do you think that BRAND is growing in importance as I do, or, is this not something that all managers need to pay attention to?
From BtoB Magazine Online
Twitter Tools for Teams reports that “Today, it would be rare to find a marketer that not only is managing a single Twitter feed—either for themselves or a companywide feed—but more than likely juggling a slew of them across different departments or, in the case of marketing agencies, across a cross- section of clients.”
It seems that TWITTER is becoming a TOOL that must be considered in everyone’s marketing mix.
The article reports that tools are emerging to manage multiple Twitter Feeds. Do you have your first one yet?
From Google Blog
This video explains how Personalized Search works. Are we getting closer to Web 3.0?
What do you think?
From Baseline Magazine
Facebook Activities Cost Jobs — Slideshow
The slideshow stands on its own.
What do you think?
