Business Strategy, Marketing, Innovation, Technology, New Product Management



    US Army Utilizes Mobile Tech and Portals for KM

    From Government Computer News
    Thanks Hugh
    Mobile phones are used to access the Army’s portal for soldiers to access information from their Knowledge Online Portal.
    “The Army Knowledge Online portal, a repository of online information, distance-learning tools, e-mail and other resources for 2.6 million Army users. The Web-based service is now part of a broader service known as [...]

    Customer-centered Brand Management

    From Harvard Business Review
    Article Abstract — Customer-centered Brand Management
    This article says that companies are focusing on the lifetime value of their customers.  Really.  I agree that they should be, however,  I wonder how many actually are managing the Lifetime Value of their customers.  The article promo states “Yet, few companies have come to terms [...]

Innovation

US Army Utilizes Mobile Tech and Portals for KM
January 20th, 2010 by Gene A. Wright

From Government Computer News
Thanks Hugh
Mobile phones are used to access the Army’s portal for soldiers to access information from their Knowledge Online Portal.
“The Army Knowledge Online portal, a repository of online information, distance-learning tools, e-mail and other resources for 2.6 million Army users. The Web-based service is now part of a broader service known as [...]

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Knowledge Management — Case Studies Ba Based Companies
January 18th, 2010 by Gene A. Wright

From KM Edge
Referred by Evelyn of MSOE Rader School of Business MG-750
KM Edge (blog) from APQC presents a wonderful PPT which looks at three Ba Based Knowledge Management approaches in Japanese Companies.  As we study Knowledge Management, we learn more of the concept of Ba.  This presentation gives us some insight into the power of Ba.
Ba [...]

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Augmented Reality from Home Depot
December 27th, 2009 by Gene A. Wright

Thank you Wendy
Home Depot 3D Interactive Gift Card VIDEO  Be patient it takes time
Home Depot gets into Augmented Reality with its Gift Card.
Think it will sell more gift cards?

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Esquire Magazine Augmented Reality Video
December 9th, 2009 by Gene A. Wright

Thank you Wendy and Mike.
From The Today Show
Esquire Magazine Augmented Reality Video
What do you think?

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Strategy

Spending on Innovation
December 5th, 2009 by Gene A. Wright

From Strategy and Business
Profits Down, Spending Steady: The Global Innovation 1000
“Booz & Company’s annual study of the world’s biggest corporate R&D spenders finds that most companies have stuck with their innovation programs despite the recession — and many are boosting spending to compete more effectively in the upturn.”
My take: Innovation should ALWAYS be a priority. [...]

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General

Single Word Keywords — Don’t waste Your Time
March 5th, 2010 by Gene A. Wright

From WordTracker
The LongTail of Keyword Research –Single Keywords are for Losers
this article gives some excellent insight into Single Word Keywords.  Time is precious, so is money.  The evidence is in, keyword phrases in the “Long Tail” is the way to go.
Fromn the article “How do you make a profit from keywords that bring just one [...]

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New Product Management

Application Programming Interface (API) Explained
December 9th, 2009 by Gene A. Wright

Thanks Shawn.
From Wired
API explained with examples.
Geeks to Music Industry: APIs Can Set You Free
From the article ” Behind every mashup of two or more online services, there’s an API. That’s short for application programming interface, a set of commands that lets programmers write new code that controls an existing piece of software. Many APIs [...]

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Knowledge Management

Agile Learning
December 26th, 2009 by Gene A. Wright

From an Article in Chief Learning Officer
Agile Learning: Thriving in the New Normal
From the article
“Organizational learning agility is an enterprise capability that requires deliberate and systematic design, including essential cultural, structural, process and technology-support elements. Based on studies from TRClark, a research, consulting and training company, there are five primary factors that interact to [...]

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